Chapter 15 - Researching proposals and reports. After studying this chapter, you will know: Recognize varieties of reports, define report problems, employ various research strategies, use and document sources. | Chapter 15 Researching Proposals and Reports Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Steps in Report Writing Define the problem Gather necessary data Analyze the data Organize the information Write the report Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Formal vs. Informal Reports Formal reports contain formal elements: Title page Transmittal Table of contents List of illustrations Informal reports may be memos, letters, e-mail, sales figures, etc. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Report Classifications Information reports collect data for reader Sales reports Quarterly reports Analytical reports interpret data but do not recommend action Annual reports Audit reports Make-good or pay-back reports Recommendation reports recommend action or a solution Feasibility reports Justification reports Problem-solving reports Multimedia Lecture Support . | Chapter 15 Researching Proposals and Reports Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Steps in Report Writing Define the problem Gather necessary data Analyze the data Organize the information Write the report Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Formal vs. Informal Reports Formal reports contain formal elements: Title page Transmittal Table of contents List of illustrations Informal reports may be memos, letters, e-mail, sales figures, etc. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Report Classifications Information reports collect data for reader Sales reports Quarterly reports Analytical reports interpret data but do not recommend action Annual reports Audit reports Make-good or pay-back reports Recommendation reports recommend action or a solution Feasibility reports Justification reports Problem-solving reports Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Report Classifications, continued Some reports combine information, analytical, and recommendation types Accident reports Credit reports Progress reports Trip reports Closure reports Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Defining Report Topics Real problem Important enough to be worth solving Narrow but challenging Real audience Able to do recommended actions Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Defining Report Topics, continued Data, evidence, and facts Convey severity of problem Prove that recommendation will solve problem Available to writer Comprehensible to writer Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Purpose Statement Makes three things clear Organizational problem or conflict Specific technical questions that must be answered to solve problem Rhetorical purpose the report is .
