Chapter 17 - Writing proposals and progress reports. In this chapter, students will be able to understand: Define proposals, brainstorm for writing proposals, organize proposals, prepare budget and costs sections, write different proposal varieties, write progress reports. | Chapter 17 Writing Proposals and Progress Reports Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Chapter 17 Learning Objectives LO 17-1 Define proposals LO 17-2 Brainstorm for writing proposals LO 17-3 Organize proposals LO 17-4 Prepare budget and costs sections LO 17-5 Write different proposal varieties LO 17-6 Write progress reports Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Defining Proposals Argue for the work that needs to be done and who will do it Created for projects that are longer or more expensive than routine work Offer a method to find information, evaluate something new, solve a problem, or implement a change Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Defining Proposals Two goals Get the project accepted Get your organization accepted to do job Stress benefits for affected audiences Competitive proposal—compete for limited resources Noncompetitive | Chapter 17 Writing Proposals and Progress Reports Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Chapter 17 Learning Objectives LO 17-1 Define proposals LO 17-2 Brainstorm for writing proposals LO 17-3 Organize proposals LO 17-4 Prepare budget and costs sections LO 17-5 Write different proposal varieties LO 17-6 Write progress reports Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Defining Proposals Argue for the work that needs to be done and who will do it Created for projects that are longer or more expensive than routine work Offer a method to find information, evaluate something new, solve a problem, or implement a change Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Defining Proposals Two goals Get the project accepted Get your organization accepted to do job Stress benefits for affected audiences Competitive proposal—compete for limited resources Noncompetitive proposals—have no competition Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Questions a Proposal Must Answer What problem are you going to solve or opportunity do you hope to fill? Why does the problem need to be solved now or the opportunity explore now? How are you going to solve it? Can you do the work? Why should you be the one to do it? When will you complete the work? How much will you charge? What exactly will you provide? Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Style for Proposals Make clear and easy to read Anticipate and answer questions audience may have Support generalizations with data Stress benefits throughout Use expected format Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Style for Proposals, continued Edit carefully Make final check for all sections requested Ensure that appearance gives good impression Make sure you have chosen the correct .
