Chapter 5 provides knowledge of creating and using meaning. Because we understand ourselves when we communicate intrapersonally, we assume that other people understand us the same way. Problems arise if we fail to realize that others interpret the world differently from us and that our meanings for things are not always shared. | 2/e P P T 5 Creating and Using Meaning McGraw-Hill/Irwin What Meaning Means Assuming You Know What I Mean Conveyor-belt fallacy assumption that because a message is sent and received, the receiver therefore understands what the message means The Meaning in Messages Intended meaning meaning the sender has in mind when designing his or her message Interpreted meaning meaning the receiver interprets from the message What Meaning Means When we send messages, as if on a conveyor belt, we assume people understand what we mean. FIGURE The Conveyor Belt Fallacy How We Create Meaning Perception Organization Interpretation Signs and Symbols Sign something that people agree represents something else and is usually linked with what it represents Symbol type of sign that has an indirect association to what it represents How We Create Meaning FIGURE How We Create Meaning © Giraudon/Art Resource, NY How We Create Meaning FIGURE Storm Sign Dark, gray clouds are a sign that a storm is . | 2/e P P T 5 Creating and Using Meaning McGraw-Hill/Irwin What Meaning Means Assuming You Know What I Mean Conveyor-belt fallacy assumption that because a message is sent and received, the receiver therefore understands what the message means The Meaning in Messages Intended meaning meaning the sender has in mind when designing his or her message Interpreted meaning meaning the receiver interprets from the message What Meaning Means When we send messages, as if on a conveyor belt, we assume people understand what we mean. FIGURE The Conveyor Belt Fallacy How We Create Meaning Perception Organization Interpretation Signs and Symbols Sign something that people agree represents something else and is usually linked with what it represents Symbol type of sign that has an indirect association to what it represents How We Create Meaning FIGURE How We Create Meaning © Giraudon/Art Resource, NY How We Create Meaning FIGURE Storm Sign Dark, gray clouds are a sign that a storm is approaching © Royalty-Free/ORBIS The Contexts of Meaning Context physical, social, and psychological situation in which a communication event occurs Intrapersonal Context Intrapersonal decoding process of receiving data that originate either inside or outside ourselves and then interpreting and assigning meaning to those data Intrapersonal encoding process of organizing data and translating thoughts into a managed internal response The Contexts of Meaning FIGURE The Contexts of Meaning The Contexts of Meaning The meaning of words or nonverbal behaviors can be confusing without knowledge of the cultural and interpersonal contexts. © Royalty-Free/CORBIS The Contexts of Meaning Personal History Context Cultural Context Interpersonal Context Business Context © Ryan McVay/Getty Images The Meanings of Words Semantics relationship between words and the meanings we attach to them Concrete Words associated with objects or events that we have experienced through our senses The Meanings of .
