Chapter 9 - Direct and indirect communication strategies. This chapter provides knowledge of: Why use direct or indirect communication strategies? Direct strategy, types of direct messages, Indirect strategy, types of negative indirect messages, types of persuasive indirect messages. | 2/e P P T 9 Direct and Indirect Communication Strategies McGraw-Hill/Irwin Why Use Direct or Indirect Communication Strategies? Direct communication strategy stating important points quickly, usually in the beginning of a message Indirect communication strategy delays important points until after they have been explained Why Use Direct or Indirect Communication Strategies? © Alan Schein Photography/CORBIS © Lester Lefkowitz/CORBIS Sometimes the direct approach is best when the message is positive and you want to get straight to the point. However, when the message is negative, the indirect approach may be a better strategy. Direct Strategy When Should I Use the Direct Strategy? audience pleasing message neutral message Components of Direct Messages Main idea Justification, explanation, and details Courtesy close Direct, Not Rude Direct Strategy Steps for Writing a Memo, Letter, or E-Mail Using the Direct Strategy 1. Deliver main idea clearly straightforwardly immediately Direct . | 2/e P P T 9 Direct and Indirect Communication Strategies McGraw-Hill/Irwin Why Use Direct or Indirect Communication Strategies? Direct communication strategy stating important points quickly, usually in the beginning of a message Indirect communication strategy delays important points until after they have been explained Why Use Direct or Indirect Communication Strategies? © Alan Schein Photography/CORBIS © Lester Lefkowitz/CORBIS Sometimes the direct approach is best when the message is positive and you want to get straight to the point. However, when the message is negative, the indirect approach may be a better strategy. Direct Strategy When Should I Use the Direct Strategy? audience pleasing message neutral message Components of Direct Messages Main idea Justification, explanation, and details Courtesy close Direct, Not Rude Direct Strategy Steps for Writing a Memo, Letter, or E-Mail Using the Direct Strategy 1. Deliver main idea clearly straightforwardly immediately Direct Strategy Steps for Writing a Memo, Letter, or E-Mail Using the Direct Strategy (continued) 2. Continue to express audience benefits use positive language justify and support message’s overall purpose Direct Strategy Steps for Writing a Memo, Letter, or E-Mail Using the Direct Strategy (continued) 3. Finish message with deadline for a response details for contacting you goodwill closing Types of Direct Messages Requests for information or action request at the very beginning of the message followed by a detailed explanation of its purpose Types of Direct Messages Steps for Writing Request Messages 1. State the request clearly and directly 2. Provide a brief but thorough explanation 3. Close the message politely with any desired action date for response contact information appreciation for the reader’s help Types of Direct Messages Sample Request for Information Sample Request for Recommendation Letter Claims and positive adjustments begin immediately with the claim or the requested adjustment
