(BQ) Part 2 book "Managing online risk apps, mobile, and social media security" has contents: Approaches to content, compliance, currency and campaigns, digital succession, the future of online security. | CHAPTER APPROACHES TO CONTENT 6 Love your content. Imagine a world where content is beautiful. It’s clear, consistent, useful, and usable. You know where it lives and exactly what it says. Your users are delighted. Your business reaps the benefits. Your process is efficient. And you’re The one thing missing from that quote, which appears on Brain Traffic’s homepage, is there is no mention of the content being secured. This omission in the quote is a reflection of the omission in real business. As the content creators keep creating the content and disseminating it on various online platforms, they have not taken into account the risks they are opening the company up to. Security and risk managers are in a knowledge-based profession. Our value comes from precise information being applied at 1 Brain Traffic, accessed March 16, 2014, . Managing Online Risk Copyright © 2015 Elsevier Inc. All rights reserved. 127 128 CHAPTER 6 APPROACHES TO CONTENT the appropriate time to accomplish a specific goal for our clients. Content management has been defined as getting the right content to the right user at the right time on the right device. In a way, that means that most of us have the basic skills to become effective content strategy partners for growing and thriving businesses. The trick is to understand what that means and how to apply the skills and some new tools to make it work and reduce the risks and security concerns involved. CONTENT MARKETING VERSUS CONTENT MANAGEMENT When we talk about content marketing in the online environment, we are looking at information provided in a digital format to specific audiences who find it useful, usable, appropriate to their needs, unique, expert, and searchable. The information provided could be varied: case studies, tips and howtos, statistics, trend analysis, case analysis, etc. The format the information is displayed in can be varied as well: blogs, photographs, videos, diagrams, and .
