(BQ) Part 1 book "Accounts demystified how to understand financial accounting and analysis" has contents: The balance sheet and the fundamental principle, creating a balance sheet, the profit & loss account and cash flow statement; book-keeping jargon, wingate’s annual report,.and other contents. | About the author Accounts Demystified how to understand financial accounting and analysis “An excellent primer on accounting, this book explains in simple language how to understand balance sheets, profit and loss accounts and cash flow statements. It also has useful chapters covering important subjects like return on capital employed, gearing and book values as well as providing insight into the tricks of the accounting trade.” Jim Slater, investment guru and best selling author of The Zulu Principle Accounts Demystified Anthony Rice is not an accountant. He learned his accounting the hard way – by keeping the accounts for his own company. It wasn’t until the fifth consecutive weekend in the office struggling with the accounting system that he realised, quite suddenly, how simple it all is. From that day, accounting lost its mystery. Over the next couple of years, he also found that, by focusing on the balance sheet and using diagrams, he could quickly demystify fellow sufferers. Having subsequently spent much of his time analysing companies, first as a strategy consultant and more recently when looking for businesses to buy, he has some valuable insights into financial analysis. He now divides his time between his businesses and demystifying other subjects that ‘just can’t be as hard as they seem’. His next book, Statistics Demystified, is available from Prentice Hall Business in spring 2003. BOOKS THAT MAKE YOU BETTER “You won’t find a better explanation of the fundamentals of accounting and financial analysis than this. Trust me – no other book makes the subject as simple and clear.” Jamie Reeve, Lynx Capital Ventures “Explains what many people find a complicated subject in very clear and simple terms. I will be recommending this book to all our new trainees.” Jonathan Munday, Partner, Rees Pollock Accountants Anthony Rice Accounting is generally viewed as a highly technical and complex subject. In truth, it is actually based on an incredibly simple .
