(BQ) Part 1 book "Influence - The psychology of persuasion" has contents: Weapons of influence; reciprocation - The old give and take. and take, commitment and consistency, social proof - Truths are us. | INFLUENCE The Psychology of Persuasion ROBERT B. CIALDINI . This book is dedicated to Chris, who glows in his father’s eye Contents Introduction v 1 Weapons of Influence 1 2 Reciprocation: The Old Give and Take and Take 13 3 Commitment and Consistency: Hobgoblins of the Mind 43 4 Social Proof: Truths Are Us 87 5 Liking: The Friendly Thief 126 6 Authority: Directed Deference 157 7 Scarcity: The Rule of the Few 178 Epilogue Instant Influence: Primitive Consent for an Automatic Age 205 Notes 211 Bibliography 225 Index 241 Acknowledgments About the Author Cover Copyright About the .
