(BQ) Part 1 book "The market planning guide" has contents: The quick strategic marketing plan, marketing overview, products and services, customers and prospects, competitive analysis, price setting, location and sales practices. | This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought. Vice President and Publisher: Cynthia A. Zigmund Editorial Director: Donald J. Hall Acquisitions Editor: Mary B. Good Senior Managing Editor: Jack Kiburz Cover Design: Design Solutions Interior Design and Composition: Eliot House Productions © 1995, 1998, and 2002 by Dearborn Financial Publishing, Inc. Published by Dearborn Trade Publishing, a Kaplan Professional Company All rights reserved. The text of this publication, or any part thereof, may not be reproduced in any manner whatsoever without written permission from the publisher. Printed in the United States of America 02 03 04 05 10 9 8 7 6 5 4 3 2 1 Library of Congress Cataloging-in-Publication Data Bangs, David H. The market planning guide: creating a plan to successfully market your business, product, or service / David H. Bangs, Jr. —6th ed. p. cm. Includes bibliographical references and index. ISBN 0-7931-5971-7 (pbk.) 1. Marketing—Planning 2. Small business—Planning 3. New business enterprises— Planning. I. Title. 2002 ’02—dc21 2002007946 Dearborn Trade books are available at special quantity discounts to use for sales promotions, employee premiums, or educational purposes. Please call our Special Sales Department to order or for more information, at 800-621-9621, ext. 4307, or e-mail Terri Joseph at joseph@. CONTENTS Introduction,, vii Chapter One: The Quick Strategic Marketing Plan . . . . . . . . . . . . . . . . . . . 1 Question 1 What business are you in?, 2 Summary for Chapter One, 15 Chapter Two: Marketing Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Question .
