(BQ) Part 2 book "Consumer behavior" has contents: Consumer diversity, social class and household influences, social influences on consumer behavior, symbolic consumer behavior, adoption of, resistance to, and diffusion of innovations,.and other contents. | Part 4 The Consumer’s Culture THE CO N S U M Social Class and Household Influences (Ch. 13) Consumer Diversity (Ch. 12) ER’S CULT U 12 Consumer Diversity 13 Social Class and Household Influences 14 Psychographics: Values, Personality, and Lifestyles 15 Social Influences on Consumer Behavior RE Psychographics: Values, Personality, and Lifestyles (Ch. 14) THE PSYCHOLOGICAL CORE • Motivation, Ability, and Opportunity (Ch. 2) Social Influences (Ch. 15) • Exposure, Attention, and Perception (Ch. 3) • Knowing and Understanding (Ch. 4) • Attitude Formation and Change (Chs. 5–6) • Memory and Retrieval (Ch. 7) THE PROCESS OF MAKING DECISIONS • Problem Recognition and Information Search (Ch. 8) • Judgment and Decision Making (Chs. 9 –10) • Post-Decision Processes (Ch. 11) CONSUMER BEHAVIOR OUTCOMES Part Four reflects a “macro” view of consumer behavior, examining how various aspects of the consumer’s culture affect behavior. Chapter 12 focuses on diversity, specifically on the roles that age, gender, sexual orientation, and regional, ethnic, and religious influences play in consumer behavior. Chapter 13 explores how social class is determined in various cultures and how, in turn, it affects consumer decisions and behaviors. The chapter also looks at various types of households and families and how household members influence acquisition and consumption decisions. The combination of diversity, social class, and household influences can affect our values, personality, and lifestyle, the topics covered in Chapter 14. Moreover, as Chapter 15 explains, our behavior and decisions can be influenced by certain individuals, specific groups (such as friends, coworkers, club members) and various media. All of these factors influence consumer behavior and therefore have many implications for marketers. • Adoption of, Resistance to, and Diffusion of Innovations (Ch. 16) • Symbolic Consumer Behavior (Ch. 17) • Ethics and the Dark Side of Consumer Behavior (Ch. 18) 299 Chapter .
