(BQ) Part 2 book "International marketing" hass contents: The asia pacific region, products and services for consumers, products and services for businesses, international marketing channels, international marketing channels international marketing channels, personal selling and sales management, pricing for international markets,.and other contents. | Chapter 10 Europe, Africa, and the Middle East CHAPTER OUTLINE CHAPTER LEARNING OBJECTIVES Global Perspective: Might Free Trade Bring Peace to the Middle East? What you should learn from Chapter 10: LO1 The reasons for economic union LO2 Patterns of international cooperation LO3 The evolution of the European Union LO4 Evolving patterns of trade as eastern Europe and the former Soviet states embrace free-market systems Global Markets and Multinational Market Groups LO5 Strategic implications for marketing in the region Europe LO6 The size and nature of marketing opportunities in the European/African/Middle East regions La Raison d’Etre Economic Factors Political Factors Geographic and Temporal Proximity Cultural Factors Patterns of Multinational Cooperation European Integration European Union Eastern Europe and the Baltic States The Commonwealth of Independent States Africa Middle East Implications of Market Integration Strategic Implications Market Metrics Marketing Mix Implications 274 18/08/10 12:16 PM PART TH R E E Global Perspective MIGHT FREE TRADE BRING PEACE TO THE MIDDLE EAST? The nearly complete destruction of the continental European economies by World War II seriously endangered the stability of Europe’s social and political institutions. Europe’s leaders knew that to rebuild from the ruins, it was essential to form new kinds of international institutions to ensure prosperity, stability, and peace in the region. The first of these institutions was the European Coal and Steel Community, established in 1952 to integrate the coal and steel industries of France, West Germany, Italy, Belgium, the Netherlands, and Luxembourg. Fifty years later, based on the success of this first small experiment in economic interdependence, we now see the European Union with 27 member nations and 3 candidate countries set to join during the next few years. The economies have .
