(BQ) Part 1 book "Marketing" has contents: Why marketing matters to you, strategic planning for a successful future, analyzing your environment, marketing research, knowing your customer - consumer and business, developing your product, segmenting, targeting, and finding your market position,.and other contents. | MARKETING C. Shane Hunt Arkansas State University John E. Mello Arkansas State University MARKETING Published by McGraw-Hill Education, 2 Penn Plaza, New York, NY 10121. Copyright © 2015 by McGraw-Hill Education. All rights reserved. Printed in the United States of America. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of McGraw-Hill Education, including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. Some ancillaries, including electronic and print components, may not be available to customers outside the United States. This book is printed on acid-free paper. 1 2 3 4 5 6 7 8 9 0 DOW/DOW 1 0 9 8 7 6 5 4 ISBN MHID 978-0-07-786109-4 0-07-786109-4 Senior Vice President, Products & Markets: Kurt L. Strand Vice President, Content Production & Technology Services: Kimberly Meriwether David Managing Director: Paul Ducham Executive Brand Manager: Sankha Basu Executive Director of Development: Ann Torbert Development Editor: Gabriela Gonzalez Marketing Manager: Donielle Xu Director, Content Production: Terri Schiesl Content Project Manager: Lori Koetters Buyer II: Debra R. Sylvester Design: Debra Kubiak Lead Content Licensing Specialist: Keri Johnson Typeface: 10/12 Palatino Roman Compositor: Laserwords Private Limited Printer: R. R. Donnelley All credits appearing on page or at the end of the book are considered to be an extension of the copyright page. Library of Congress Cataloging-in-Publication Data Hunt, C. Shane. Marketing/C. Shane Hunt, Arkansas State University, John E. Mello, Arkansas State University. pages cm Includes bibliographical references and index. ISBN-13: 978-0-07-786109-4 (alk. paper) ISBN-10: 0-07-786109-4 (alk. paper) 1. Marketing. I. Mello, John E. II. Title. 2015 —dc23 2013031992 The Internet addresses listed in .
