(BQ) Part 2 book "Business - A changing world" has contents: Motivating the workforce, managing human resources, dimensions of marketing strategy, digital marketing and social networking, accounting and financial statements, money and the financial system, financial management and securities markets,.and other contents. | PART 4 Creating the Human Resource Advantage Cha pter 9 Motivating the Workforce Cha pter 10 Managing Human Resources App end ix C Personal Career Plan 9 Motivating the Workforce Learning Objectives After reading this chapter, you will be able to: LO 9-1 Define human relations, and determine why its study is important. LO 9-2 Summarize early studies that laid the groundwork for understanding employee motivation. LO 9-3 Compare and contrast the human-relations theories of Abraham Maslow and Frederick Herzberg. LO 9-4 Investigate various theories of motivation, including theories X, Y, and Z; equity theory; and expectancy theory. LO 9-5 Describe some of the strategies that managers use to motivate employees. LO 9-6 Critique a business’s program for motivating its sales force. Chapter Outline Introduction Nature of Human Relations Historical Perspectives on Employee Motivation Classical Theory of Motivation The Hawthorne Studies Theories of Employee Motivation Maslow’s Hierarchy of Needs Herzberg’s Two-Factor Theory McGregor’s Theory X and Theory Y Theory Z Equity Theory Expectancy Theory Strategies for Motivating Employees Behavior Modification Job Design Importance of Motivational Strategies Enter the World of Business Mars, Incorporated: Where Employees Love to Work The 70,000 employees working at Mars Inc. look forward to going to work in the morning. Mars is the third largest private company in the United States that is 100 percent family owned. The company specializes in six brand areas: chocolate, pet care, Wrigley, food, drinks, and symbioscience. While the company is known for products such as Pedigree pet care, M&Ms, and Wrigley gum, it has also become known for its motivational corporate culture. Mars has consistently made the list of Fortune’s “Best Companies to Work for.” Mars aims to provide a positive work environment that motivates employees to strive for .
