(BQ) Part 1 book "Essentials of marketing research" has contents: Marketing research for managerial decision making, the marketing research process and proposals, exploratory and observational research designs and data collection approaches, descriptive and causal research designs,.and other contents. | Essentials of Marketing Research Fourth Edition Joseph F. Hair, Jr. University of South Alabama Mary Celsi California State University–Long Beach David J. Ortinau University of South Florida Robert P. Bush Houston Baptist University ESSENTIALS OF MARKETING, FOURTH EDITION Published by McGraw-Hill Education, 2 Penn Plaza, New York, NY 10121. Copyright © 2017 by McGraw-Hill Education. All rights reserved. Printed in the United States of America. Previous editions © 2013, 2010, and 2008. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of McGraw-Hill Education, including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. Some ancillaries, including electronic and print components, may not be available to customers outside the United States. This book is printed on acid-free paper. 1 2 3 4 5 6 7 8 9 QVS 21 20 19 18 17 16 ISBN 978-0-07-811211-9 MHID 0-07-811211-7 Chief Product Officer, SVP Products & Markets: G. Scott Virkler Vice President, General Manager, Products & Markets: Michael Ryan Managing Director: Susan Gouijnstook Executive Brand Manager: Meredith Fossel Brand Manager: Laura Hurst Spell Director, Product Development: Meghan Campbell Marketing Manager: Elizabeth Schonagen Digital Product Analyst: Kerry Shanahan Director, Content Design & Delivery: Terri Schiesl Program Manager: Mary Conzachi Content Project Manager: Jeni McAtee Buyer: Sandy Ludovissy Cover image: Mutlu Kurtbas/Getty Images Content Licensing Specialist: Shannon Manderscheid, text Cover Image: Mutlu Kurtbas/Getty Images Compositor: MPS Limited Printer: Quad/Graphics All credits appearing on page or at the end of the book are considered to be an extension of the copyright page. Library of Congress Cataloging-in-Publication Data Hair, Joseph F., author. Essentials of marketing .
