(BQ) Part 2 book "Contemporary management" has contents: Organizational control and change, human resource management, effective groups and teams, promoting effective communication, using advanced information technology to increase performance,.and other contents. | Organizing and Controlling part 4 CHAPTER 10 Managing Organizational Structure and Culture Learning Objectives After studying this chapter, you should be able to: L O10-1 Identify the factors that influence managers’ choice of an organizational structure. L O10-2 Explain how managers group tasks into jobs that are motivating and satisfying for employees. L O10-3 Describe the types of organizational structures managers can design, and explain why they choose one structure over another. L O10-4 Explain why managers must coordinate jobs, functions, and divisions using the hierarchy of authority and integrating mechanisms. © Patrick Heagney/Getty Images RF L O10-5 List the four sources of organizational culture, and explain why and how a company’s culture can lead to competitive advantage. A MANAGER’S CHALLENGE Warby Parker Keeps an Eye on Company Culture How does organizational culture influence employee performance and customer service? If you ask the four friends who started Warby Parker, the influence is eye opening. In 2008, Neil Blumenthal, Dave Gilboa, Andy Hunt, and Jeff Raider were MBA students at the Wharton School. Between classes, they got into a conversation about why glasses cost so much and why they weren’t sold online. Later that day, actually in the middle of the night, Blumenthal emailed his three friends and proposed they start an online eyewear While researching the eyewear industry, the cofounders discovered a few large companies controlled the business, a fact that kept prices artificially high, reaping huge profits from consumers who had few options. By designing their own frames under their own brand, working closely with suppliers, and dealing directly with customers, Warby Parker could avoid the middleman and provide high-quality, stylish prescription eyewear for $95 a frame—including lenses. While eyewear has become a fashion accessory, .
