(BQ) Part 1 book "Logistics & supply chain management" has contents: Logistics, the supply chain and competitive strategy; logistics and customer value, measuring logistics costs and performance; matching supply and demand;.and other contents. | of Marketing and Logistics at Cranfield School of Mangement, a leading UK business school. He has written numerous books and articles and is on the editorial advisory board of several professional journals. Until recently he was coeditor of The International Journal of Logistics Management and his latest books have focused upon relationship marketing, logistics and supply chain management. In fact, the real competition today is not between companies, but between supply chains. The winning approach to supply chains is an integrated perspective that takes account of networks of relationships, sustainability and product design, as well as the logistics of procurement, distribution, and fulfilment. Logistics & Supply Chain Management examines the tools, core processes and initiatives that ensure businesses can gain and maintain competitive advantage. The fourth edition has been updated and now contains four new chapters covering: • MANAGING SUPPLY CHAIN RELATIONSHIPS • PRODUCT DESIGN IN THE SUPPLY CHAIN • MATCHING SUPPLY AND DEMAND • CREATING A SUSTAINABLE SUPPLY CHAIN ‘For many years now, Martin Christopher’s book has been my default recommendation to anyone seeking to acquire a quick yet comprehensive grasp of supply chain issues and management. Whether you are a recent entrant to the field or a seasoned practitioner looking for inspiration, this book is for you!’ Bjorn Vang Jensen, Vice President, Global Logistics, Electrolux ‘You must read this book for his assessment of the challenges that lie ahead.’ Dr John Gattorna, supply chain ‘thought leader’ and author of Dynamic Supply Chains ‘A powerful book for executives and practitioners. It emphasises the “end-to-end” view of supply chains, focusing on both cost efficiency and value creation. The principles and concepts are illustrated with practical examples and applications. It is a great contribution.’ Professor Hau Lee, Stanford Graduate School of Business, .
