(BQ) Part 2 book "Fundamentals of management" has contents: Leadership, motivating employees, understanding groups and teams, foundations of control, managing change. | PART 4 LEADING CHAPTER Leadership 8 Tell How do leaders and managers differ? p. 216 Explain What do charismatic and transformational leaders do? p. 223 LEARNING OBJECTIVES Describe How do contingency theories of leadership improve our understanding of leadership? p. 220 Define What do trait and ioural theories tell us about leadership? p. 217 Explain What are some current issues in leadership? p. 226 When Rossana Di Zio Magnotta first started Vaughan, Ontario–based Think About It Festa Juice with her husband Gabe, the company sold imported grape What does it mean to be a leader juice to people who were making wine at A scientist by training, for today’s organizations? Put yourMagnotta helped with the technical side of the business by applying self in Rossana Di Zio Magnotta’s biochemistry and microbiology to winemaking. Her intention was to shoes: What kinds of challenges does she face as a leader in the offer free advice about winemaking to her customers, even testing some winery business? of their samples to see how they could improve their wine. Magnotta’s scientific background did not impress her customers, however, who were mainly first-generation Italian and Portuguese men. They had trouble believing a Canadian woman (even if she had Italian ancestry) could possibly know how to make wine. “They would say they were ‘born in the grapes,’ and start talking to me about the old country,” she said. Rather than feel undermined by the questioning of her winemaking ability, Magnotta decided to win over her customers by writing a step-bystep guide to winemaking, “Making Wine the Festa Way.” The booklet was translated into Italian and Spanish, and was given away to every Festa Juice purchaser. Because of the helpful advice Magnotta provided, it was not too long before customers started asking the company to sell wine, rather than juice and advice. After much consideration, the .
