(BQ) Part 1 book "Global marketing management" has contents: Globalization imperative, economic environment, financial environment, global cultural environment and buying behavior, political and legal environment, global marketing research, global segmentation and positioning,.and other contents. | r r r r r r r r r r r r r r r GLOBAL MARKETING MANAGEMENT r r r r r 5TH EDITION r r r r r r r r r r r r r r r This page intentionally left blank r r r r r r r r r r r r r r r GLOBAL MARKETING MANAGEMENT r r r r r r r r r r r r r r r 5TH EDITION Masaaki Kotabe Temple University Kristiaan Helsen Hong Kong University of Science and Technology JOHN WILEY & SONS, .
