(BQ) Part 2 book "International business - A managerial perspective" has contents: International strategic management; international strategic alliances; international organization design and control, international marketing; international operations management; international financial management;.and other contents. | Find more at Part 3 Managing International Business Chapter 11 . Travel/Alamy International Strategic Management After studying this chapter, you should be able to: 1. Characterize the challenges of international strategic management. 2. Assess the basic strategic alternatives available to firms. 3. Distinguish and analyze the components of international strategy. 4. Describe the international strategic management process. 5. Identify and characterize the levels of international strategies. MyManagementLab® Improve Your Grade! More than 10 million students improved their results using the Pearson MyLabs. Visit for simulations, tutorials, and end-of-chapter problems. 326 06/03/14 5:19 PM Find more at Global Mickey M ickey Mouse is every bit as popular around the globe as Coca-Cola’s soft drinks and McDonald’s burgers. But the Walt Disney Company has done a surprisingly poor job of capitalizing on the global potential for its various products. In 2012, for instance, 75 percent of Disney’s $ billion in revenues came from the United States and Canada, which account for only 5 percent of the world’s population. This contrasts markedly with Coca-Cola and McDonald’s, which each derive about two-thirds of their revenue from outside the United States. Perhaps Disney’s most public effort at internationalization has been its theme park operations. Its first theme park, Disneyland, opened in Anaheim, California, in 1955 and was soon generating huge profits. The 1971 debut of the firm’s next major theme park development, Florida’s Walt Disney World, was also a major success. Given the enormous popularity of Disney characters abroad, the firm saw opportunities to expand theme park operations to foreign markets. Its first international venture, Tokyo Disneyland, opened in 1983. The Japanese have long been Disney fans, and many Japanese tourists .
