(BQ) Part 1 book "Contemporary marketing" has contents: Strategic planning and the marketing process; strategic planning and the marketing process, e business in contemporary marketing; consumer behavior; global marketing; marketing research and sales forecasting; marketing research and sales forecasting,.and other contents. | 11/15/06 5:13 PM Page i contemporary MARKETING 13e 11/15/06 5:13 PM Page ii 4/2/08 1:56 PM Page iii contemporary MARKETING 13e David L. Kurtz Distinguished Professor of Marketing and . and Vivian Young Chair of Business Administration University of Arkansas Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States 4/2/08 1:56 PM Page iv Contemporary Marketing, Thirteenth Edition David L. Kurtz VP/Editorial Director: Jack W. Calhoun Manager, Editorial Media: John Barans Art Director: Stacy Jenkins Shirley Publisher: Neil Marquardt Technology Project Manager: Kristen Meere Cover and Internal Designer: Beckmeyer Design Senior Developmental Editor: Rebecca von Gillern Senior Manufacturing Coordinator: Diane Gibbons Cover Images: © Alamy Images Marketing Manager: Nicole C. Moore Production House: Lachina Publishing Services Photography Manager: Deanna Ettinger Marketing Communications Manager: Sarah Greber Printer: RR Donnelley Willard Manufacturing Division Photo Researcher: Terri Miller ALL RIGHTS RESERVED. No part of this work covered by the copyright hereon may be reproduced or used in any form or by any means—graphic, electronic, or mechanical, including photocopying, recording, taping, Web distribution or information storage and retrieval systems, or in any other manner—without the written permission of the publisher. Library of Congress Control Number: 2006935736 Content Project Manager: Amy Hackett COPYRIGHT © 2008, 2006 South-Western, a part of Cengage Learning. Printed in the United States of America 1 2 3 4 5 09 08 07 06 Student Edition ISBN 13: 978-0-324-53638-6 ISBN 10: 0-324-53638-0 Instructor’s Edition ISBN 13: 978-0-324-54399-5 ISBN 10: 0-324-54399-9 For permission to use material from this text or product, submit a request online at . For
