(BQ) Part 1 book "Managerial economics and business strategy" has contents: The fundamentals of managerial economics; market forces - demand and supply; quantitative demand analysis; the theory of individual behavior; the production process and costs; the organization of the firm,.and other contents. | 7e MANAGERIAL ECONOMICS BUSINESS STR ATEGY PROVEN. TRUSTED. AND Managerial Economics and Business Strategy is the best-selling managerial economics textbook on the market today. Michael Baye provides students with tools like intermediate microeconomics, game theory, and industrial organization that are crucial to making sound managerial decisions. The Seventh Edition discusses the latest issues and research shaping managerial economics today. KEY FEATURES OF THIS NEW EDITION INCLUDE: UPDATED HEADLINES: Updated and current Headlines begin each chapter with a real-world economic problem. These problems are essentially hand-picked “mini-cases” designed to motivate students to better understand the chapter material. MD DALIM #1042728 8/14/09 CYAN MAG YELO BLK NEW AND UPDATED INSIDE BUSINESS APPLICATIONS: New Inside Business boxes illustrate real-world applications of theory developed in the chapter; these examples are drawn from both current economic literature and the popular press. TIME WARNER CASE STUDY: A Case Study in business strategy — Challenges at Time Warner — follows Chapter 14. The case engages students by applying core elements from managerial economics to a rich business environment. 7e MICHAEL R. BAYE MICHAEL R. BAYE MANAGERIAL ECONOMICS AND BUSINESS STR ATEGY BAYE For more information and resources, please visit the text’s Online Learning Center: ISBN 978-0-07-337596-0 MHID 0-07-337596-9 90000 9 780073 375960 MICHAEL R. BAYE 8/20/09 14:58 Page i Managerial Economics and Business Strategy Confirming Pages Nash 8/20/09 14:58 Page ii Equilibrium • Predatory Demand Marginal Elasticity • Vertical Confirming Pages Pricing • Mergers & Acquisitions • Foreclosure • Penetration Cost • Bottlenecks • First-Mover Pricing • Advantage • Signaling • Learning Curve • Marginal Revenue • Repeated Games • Microsoft • Screening • .
