(BQ) Part 1 book "Managerial economics" has contents: Managers, profits, and markets; demand, supply, and market equilibrium; marginal analysis for optimal decisions; basic estimation techniques; theory of consumer behavior; elasticity and demand,.and other contents. | MANAGERIAL ECONOMICS Foundations of Business Analysis and Strategy MANAGERIAL ECONOMICS: FOUNDATIONS OF BUSINESS ANALYSIS AND STRATEGY, TWELFTH EDITION Published by McGraw-Hill Education, 2 Penn Plaza, New York, NY 10121. Copyright © 2016 by McGraw-Hill Education. All rights reserved. Printed in the United States of America. Previous editions © 2013, 2011, and 2008. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of McGraw-Hill Education, including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. Some ancillaries, including electronic and print components, may not be available to customers outside the United States. This book is printed on acid-free paper. 1 2 3 4 5 6 7 8 9 0 DOC/DOC 1 0 9 8 7 6 5 ISBN 978-0-07-802190-9 MHID 0-07-802190-1 Senior Vice President, Products & Markets: Kurt L. Strand Vice President, General Manager, Products & Markets: Marty Lange Vice President, Content Design & Delivery: Kimberly Meriwether David Managing Director: James Heine Senior Brand Manager: Katie Hoenicke Director, Product Development: Rose Koos Senior Product Developer: Christina Kouvelis Product Developer: Sarah Otterness Marketing Manager: Virgil Lloyd Director, Content Design & Delivery: Linda Avenarius Program Manager: Faye M. Herrig Content Project Managers: Kelly Hart, Kristin Bradley, Karen Jozefowicz Buyer: Susan K. Culbertson Design: Studio Montage, St. Louis, MO Content Licensing Specialist: Beth Thole Cover Image: McGraw-Hill Education Compositor: MPS Limited Printer: R. R. Donnelley All credits appearing on page or at the end of the book are considered to be an extension of the copyright page. Library of Congress Cataloging-in-Publication Data Cataloging-in-Publication Data has been requested from the .
