(BQ) Part 2 book "Strategic management" has contents: Corporate governance and business ethics; corporate governance and business ethics; global strategy - Competing around the world; corporate strategy - Strategic alliances, mergers and acquisitions,.and other contents. | Chapter 8 Corporate Strategy: Vertical Integration and Diversification Chapter Outline What Is Corporate Strategy? Why Firms Need to Grow Three Dimensions of Corporate Strategy The Boundaries of the Firm Firms vs. Markets: Make or Buy? Alternatives on the Make-or-Buy Continuum Vertical Integration along the Industry Value Chain Types of Vertical Integration Benefits and Risks of Vertical Integration When Does Vertical Integration Make Sense? Alternatives to Vertical Integration Corporate Diversification: Expanding Beyond a Single Market Types of Corporate Diversification Leveraging Core Competencies for Corporate Diversification Corporate Diversification and Firm Performance Implications for the Strategist Learning Objectives LO 8-1 Define corporate strategy and describe the three dimensions along which it is assessed. LO 8-2 Explain why firms need to grow, and evaluate different growth motives. LO 8-3 Describe and evaluate different options firms have to organize economic activity. LO 8-4 Describe the two types of vertical integration along the industry value chain: backward and forward vertical integration. LO 8-5 Identify and evaluate benefits and risks of vertical integration. LO 8-6 Describe and examine alternatives to vertical integration. LO 8-7 Describe and evaluate different types of corporate diversification. LO 8-8 Apply the core competence–market matrix to derive different diversification strategies. LO 8-9 Explain when a diversification strategy creates a competitive advantage and when it does not. 252 CHAPTERCASE 8 How Became the Everything Store TWENTY YEARS AGO JEFF BEZOS STARTED to sell books online from a garage in a Seattle suburb. He furnished his makeshift office with discarded wood doors for desks. Today, Amazon has become the largest online retailer worldwide, with some 230 million items available, 30 times the number sold by Walmart, .
