(BQ) Part 2 book "Operations management - Creating value along the supply chain" has contents: Supply chain management strategy and design, global supply chain procurement and distribution, forecasting, inventory management, sales and operations planning, resource planning, lean systems, scheduling. | 8/2/10 12:50 PM Page 420 PART II Supply Chain Management Web resources for this chapter include Animated Demo Problems Internet Exercises Online Practice Quizzes Lecture Slides in PowerPoint Virtual Tours Company and Resource Weblinks Supply Chain Management Strategy and Design Chapter 10 In this chapter, you will learn about . . . Supply Chains The Management of Supply Chains “Green” Supply Chains Information Technology: A Supply Chain Enabler Supply Chain Integration Supply Chain Management (SCM) Software Measuring Supply Chain Performance Supply Chain Management Strategy and Design AT MARS reating a “sustainable” global supply chain has become an important goal of most major companies. The United Nations has defined sustainability as “development that meets the needs of the present without compromising the ability of future generations to meet their own needs.” Mars views sustainability as a source of innovation and a business opportunity, enabling the company to gain competitive advantage, increase revenue, and add long-term value, while also making the world a better place by making a difference. Two of its five guiding principles, “responsibility” and, in particular, “mutuality,” relate directly to sustainability. Mars seeks to achieve mutual benefit among all parties involved with its business, with a goal to consider at every point the social, environmental, and economic impact of their business decisions from the local level to the global level. C 8/2/10 12:50 PM Page 421 Chapter 10 • Supply Chain Management Strategy and Design 421 As an example of its commitment to sustainability, Mars supports good farming practices in cocoa-growing regions and equitable labor practices along the cocoa supply chain, which places it as an industry leader in the pursuit of socially responsible cocoa production. Mars is one of the world’s largest users of cocoa,
