Chapter 24 - Law of Marketing. In this chapter you should understand: the nature and impact of advertising on the market place, the significance of advertising on consumer demand, the role of the Australian Association of National Advertisers,. | This is the prescribed textbook for your course. Available NOW at your campus bookstore! 24- Copyright © 2000 McGraw-Hill AustraliaCopyright 2009 McGraw-Hill Australia Pty Ltd PPTs t/a Fundamentals of Business Law 6e Advertising Law Chapter 24 24- Introduction Advertising is a critical element in the marketing of goods and services. Advertising tells consumers about goods and services. 24- Copyright © 2000 McGraw-Hill AustraliaCopyright 2009 McGraw-Hill Australia Pty Ltd PPTs t/a Fundamentals of Business Law 6e Benefits of Advertising Activity Provides information that consumers need to make appropriate choices regarding the goods and services they will acquire. 24- Copyright © 2000 McGraw-Hill AustraliaCopyright 2009 McGraw-Hill Australia Pty Ltd PPTs t/a Fundamentals of Business Law 6e Disadvantages of Advertising Without regulations: Can provide false information. May discourage smaller competitors from entering the market. Can offend the public. May invade privacy. Can be defamatory. Can infringe on intellectual property. 24- Copyright © 2000 McGraw-Hill AustraliaCopyright 2009 McGraw-Hill Australia Pty Ltd PPTs t/a Fundamentals of Business Law 6e Advertising Self-Regulation Advertising Standards Bureau Ltd. AANA Advertiser Code of Ethics. AANA Code of Advertising to Children. Federal Chamber of Automotive Industries Voluntary Code of Practice for Motor Vehicle Advertising. The Advertising Standards Board. The Advertising Claims Board. Advertising Federation of Australia Code of Practice. 24- Copyright © 2000 McGraw-Hill AustraliaCopyright 2009 McGraw-Hill Australia Pty Ltd PPTs t/a Fundamentals of Business Law 6e AANA Advertiser Code of Ethics Voluntary code to ensure that all advertisements are legal, decent, honest and truthful, and that they have been prepared with a sense of obligation to the consumer and society, and a fair sense of responsibility to competitors. 24- Copyright © 2000 McGraw-Hill . | This is the prescribed textbook for your course. Available NOW at your campus bookstore! 24- Copyright © 2000 McGraw-Hill AustraliaCopyright 2009 McGraw-Hill Australia Pty Ltd PPTs t/a Fundamentals of Business Law 6e Advertising Law Chapter 24 24- Introduction Advertising is a critical element in the marketing of goods and services. Advertising tells consumers about goods and services. 24- Copyright © 2000 McGraw-Hill AustraliaCopyright 2009 McGraw-Hill Australia Pty Ltd PPTs t/a Fundamentals of Business Law 6e Benefits of Advertising Activity Provides information that consumers need to make appropriate choices regarding the goods and services they will acquire. 24- Copyright © 2000 McGraw-Hill AustraliaCopyright 2009 McGraw-Hill Australia Pty Ltd PPTs t/a Fundamentals of Business Law 6e Disadvantages of Advertising Without regulations: Can provide false information. May discourage smaller competitors from entering the market. Can offend the public. May .
