Chapter 25 - The law of marketing. In this chapter you should understand: the term ‘marketing’ and ‘the marketing function’; why the marketing process requires legal regulation; the term ‘lottery’ and the main provisions of the state and territory lotteries, gaming and betting Acts; | This is the prescribed textbook for your course. Available NOW at your campus bookstore! 25- Copyright © 2000 McGraw-Hill AustraliaCopyright 2009 McGraw-Hill Australia Pty Ltd PPTs t/a Fundamentals of Business Law 6e The Law of Marketing Chapter 25 25- Introduction Marketing: ‘the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational goals’ 25- Copyright © 2000 McGraw-Hill AustraliaCopyright 2009 McGraw-Hill Australia Pty Ltd PPTs t/a Fundamentals of Business Law 6e The Marketing Function 'To identify the wants or needs of consumers, and to determine how best to satisfy these using the MARKETING MIX’. 25- Copyright © 2000 McGraw-Hill AustraliaCopyright 2009 McGraw-Hill Australia Pty Ltd PPTs t/a Fundamentals of Business Law 6e The Marketing Mix (Four Ps) PRODUCT PRICE PROMOTION PLACE (DISTRIBUTION) These four factors are largely controllable. 25- Copyright © 2000 McGraw-Hill AustraliaCopyright 2009 McGraw-Hill Australia Pty Ltd PPTs t/a Fundamentals of Business Law 6e External Forces on the Marketing Mix Economic environment. Cultural/social environment. Political environment (. the GST). Competitive environment. Legal environment. These factors are largely uncontrollable. 25- Copyright © 2000 McGraw-Hill AustraliaCopyright 2009 McGraw-Hill Australia Pty Ltd PPTs t/a Fundamentals of Business Law 6e The Role of Law To define acceptable vs unacceptable behaviour Marketing law includes any regulations that attempt to 'draw the line' between acceptable competitive business conduct and unacceptable business practices. 25- Copyright © 2000 McGraw-Hill AustraliaCopyright 2009 McGraw-Hill Australia Pty Ltd PPTs t/a Fundamentals of Business Law 6e Marketing Laws Designed to protect: Consumers Traders The competitive system that underpins the ‘free market' Australian economy. 25- Copyright © 2000 . | This is the prescribed textbook for your course. Available NOW at your campus bookstore! 25- Copyright © 2000 McGraw-Hill AustraliaCopyright 2009 McGraw-Hill Australia Pty Ltd PPTs t/a Fundamentals of Business Law 6e The Law of Marketing Chapter 25 25- Introduction Marketing: ‘the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational goals’ 25- Copyright © 2000 McGraw-Hill AustraliaCopyright 2009 McGraw-Hill Australia Pty Ltd PPTs t/a Fundamentals of Business Law 6e The Marketing Function 'To identify the wants or needs of consumers, and to determine how best to satisfy these using the MARKETING MIX’. 25- Copyright © 2000 McGraw-Hill AustraliaCopyright 2009 McGraw-Hill Australia Pty Ltd PPTs t/a Fundamentals of Business Law 6e The Marketing Mix (Four Ps) PRODUCT PRICE PROMOTION PLACE (DISTRIBUTION) These four factors are largely .
