Chapter 24 - Advertising law. At the end of this chapter you should understand: the nature and impact of advertising on the market place, the significance of advertising on consumer demand, the role of the Australian Association of National Advertisers, | This is the prescribed textbook for your course. Available NOW at your campus bookstore! Advertising law Chapter 24 Learning objectives At the end of this chapter you should understand: the nature and impact of advertising on the market place the significance of advertising on consumer demand the role of the Australian Association of National Advertisers the contents of the Advertiser Code of Ethics the role and function of the Advertising Standards Board and the Advertising Claims Board the statutes that regulate advertising practices the common-law principles that regulate advertising practices and their relationship to self-regulation. Introduction Advertising is a critical element in the marketing of goods and services. Advertising tells consumers about goods and services. Benefits of advertising activity Provides information that consumers need to make appropriate choices regarding the goods and services they will acquire May allow new competitors to enter the market Provides employment to many in the creative industries May be entertaining Disadvantages of advertising Without regulations: Can provide false information May discourage smaller competitors from entering the market Can offend the public May invade privacy Can be defamatory Can infringe on intellectual property Advertising self-regulation Advertising Standards Bureau Ltd AANA Advertiser Code of Ethics AANA Code of Advertising to Children Federal Chamber of Automotive Industries Voluntary Code of Practice for Motor Vehicle Advertising The Advertising Standards Board The Advertising Claims Board Advertising Federation of Australia Code of Practice AANA Advertiser Code of Ethics A voluntary code to ensure that all advertisements are legal, decent, honest and truthful, and that they have been prepared with a sense of obligation to the consumer and society, and a fair sense of responsibility to competitors. AANA Code of Advertising to Children Object is to ensure that advertisers develop and maintain a | This is the prescribed textbook for your course. Available NOW at your campus bookstore! Advertising law Chapter 24 Learning objectives At the end of this chapter you should understand: the nature and impact of advertising on the market place the significance of advertising on consumer demand the role of the Australian Association of National Advertisers the contents of the Advertiser Code of Ethics the role and function of the Advertising Standards Board and the Advertising Claims Board the statutes that regulate advertising practices the common-law principles that regulate advertising practices and their relationship to self-regulation. Introduction Advertising is a critical element in the marketing of goods and services. Advertising tells consumers about goods and services. Benefits of advertising activity Provides information that consumers need to make appropriate choices regarding the goods and services they will acquire May allow new competitors to enter the market Provides .
