(BQ)Part 1 book "Modern competitive strategy" has contents: What is strategy, industry analysis, competitive advantage; strategy over time - growth and innovation, strategic planning, strategy execution. | Modern Competitive Strategy Fourth Edition Modern Competitive Strategy Fourth Edition Gordon Walker Southern Methodist University Tammy L. Madsen Santa Clara University MODERN COMPETITIVE STRATEGY, FOURTH EDITION Published by McGraw-Hill Education, 2 Penn Plaza, New York, NY 10121. Copyright © 2016 by McGraw-Hill Education. All rights reserved. Printed in the United States of America. Previous editions © 2009, 2007, and 2004. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of McGraw-Hill Education, including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. Some ancillaries, including electronic and print components, may not be available to customers outside the United States. This book is printed on acid-free paper. 1 2 3 4 5 6 7 8 9 0 DOC/DOC 1 0 9 8 7 6 5 ISBN 978-1-259-18120-7 MHID 1-259-18120-0 Senior Vice President, Products & Markets: Kurt L. Strand Vice President, General Manager, Products & Markets: Michael Ryan Vice President, Content Design & Delivery: Kimberly Meriwether David Managing Director: Susan Gouijnstook Product Developer: Laura Spell Director: Michael Ablassmeir Director, Product Development: Meghan Campbell Editorial Coordinator: Kaitlin Benson Marketing Manager: Elizabeth Trepkowski Director, Content Design & Delivery: Terri Schiesl Program Manager: Faye M. Herrig Content Project Managers: Kelly Hart, Danielle Clement, Judi David Buyer: Susan K. Culbertson Design: Studio Montage, St. Louis, Mo. Content Licensing Specialist: DeAnna Dausener Cover Image: © Corbis / Glow Images/RF Compositor: Laserwords Private Limited Typeface: 10/12 New Aster Printer: R. R. Donnelley All credits appearing on page or at the end of the book are considered to be an extension of the copyright page. Library of Congress Cataloging-in-Publication Data Walker, Gordon, .
