The main contents of this chapter include all of the following: Why innovate? macro-economic trends types of innovation, framework, frameworks for innovation; making an idea an opportunity; evaluating the opportunity: questions, opportunity costs, framework. | Copyright 2015 Jack M. Kaplan & Anthony C. Warren Getting Started Patterns of Entrepreneurship Management 5th Edition, Chapter 2 The Art of Innovation -Developing Ideas and Business Opportunities Idea to Opportunity Evaluating the Opportunity Why Innovate Copyright 2015 Jack M. Kaplan & Anthony C. arren Presentation Outline Idea to Opportunity Evaluating the Opportunity Why Innovate Chapter 2 Why Innovate? Macro-economic Trends Types of Innovation Framework Frameworks for Innovation Making an Idea an Opportunity Evaluating the Opportunity Questions Opportunity Costs Framework Copyright 2015 Jack M. Kaplan & Anthony C. Warren Why Innovate? The Growth of the Internet Shift to a Service Economy Reduction of International Trade Barriers International Free-Flows of Capital Rapid Technological Obsolescence Idea to Opportunity Evaluating the Opportunity Why Innovate Chapter 2 Copyright 2015 Jack M. Kaplan & Anthony C. Warren Types of Innovation The S-Curve of Innovation Derivative vs. . | Copyright 2015 Jack M. Kaplan & Anthony C. Warren Getting Started Patterns of Entrepreneurship Management 5th Edition, Chapter 2 The Art of Innovation -Developing Ideas and Business Opportunities Idea to Opportunity Evaluating the Opportunity Why Innovate Copyright 2015 Jack M. Kaplan & Anthony C. arren Presentation Outline Idea to Opportunity Evaluating the Opportunity Why Innovate Chapter 2 Why Innovate? Macro-economic Trends Types of Innovation Framework Frameworks for Innovation Making an Idea an Opportunity Evaluating the Opportunity Questions Opportunity Costs Framework Copyright 2015 Jack M. Kaplan & Anthony C. Warren Why Innovate? The Growth of the Internet Shift to a Service Economy Reduction of International Trade Barriers International Free-Flows of Capital Rapid Technological Obsolescence Idea to Opportunity Evaluating the Opportunity Why Innovate Chapter 2 Copyright 2015 Jack M. Kaplan & Anthony C. Warren Types of Innovation The S-Curve of Innovation Derivative vs. Radical Disruptive Innovation - Candles to Incandescent Lighting Incremental Innovation - Evolution of Designer Candles Idea to Opportunity Evaluating the Opportunity Why Innovate Chapter 2 Derivative Innovation gives Incremental Improvements Time Performance The S-Curves with Incremental Innovation Copyright 2015 Jack M. Kaplan & Anthony C. Warren Derivative Innovation Idea to Opportunity Evaluating the Opportunity Why Innovate Chapter 2 S-Curves for a Disruptive Innovation Disruptive Innovation Leads to Radical Changes Time Performance Time to adopt radical innovation – before performance advantages. Disruptive Innovation Idea to Opportunity Evaluating the Opportunity Why Innovate Chapter 2 Copyright 2015 Jack M. Kaplan & Anthony C. Warren Time Candles Incandescent Lamps Discharge Lamps LED’s Performance Waves of Disruption in Lighting New Disruptive Technologies Changed the Lighting Industry Many Times – What’s Next? Idea to Opportunity Evaluating the Opportunity Why Innovate Chapter 2 .