The contents of this chapter include all of the following: Executive summary, business description, market analysis, operations, management team, critical risks, financial projections. | Copyright 2015 Jack M. Kaplan & Anthony C. Warren Patterns of Entrepreneurship Management 5th Edition Chapter 6 Chapter 6 Executive Summary Business Description Market Analysis Management Team Critical Risks Operations Financial Projections Appendix Writing the Business Plan Copyright 2015 Jack M. Kaplan & Anthony C. Warren Business Plan Fundamentals Attracts Investors Evaluates Feasibility of Business Concept Serves as an Operating Guide Attracts Potential Business Partners and Key Employees Attracts Potential Customers and Suppliers Business Plans are becoming more concise and more than 12 pages is considered too long All really detailed content goes in the Appendices Even the Business Model Canvas is being used to communicate plans Chapter 6 Executive Summary Business Description Market Analysis Management Team Critical Risks Operations Financial Projections Appendix Copyright 2015 Jack M. Kaplan & Anthony C. Warren Business Plan Development Guide Outline: The Executive Summary . | Copyright 2015 Jack M. Kaplan & Anthony C. Warren Patterns of Entrepreneurship Management 5th Edition Chapter 6 Chapter 6 Executive Summary Business Description Market Analysis Management Team Critical Risks Operations Financial Projections Appendix Writing the Business Plan Copyright 2015 Jack M. Kaplan & Anthony C. Warren Business Plan Fundamentals Attracts Investors Evaluates Feasibility of Business Concept Serves as an Operating Guide Attracts Potential Business Partners and Key Employees Attracts Potential Customers and Suppliers Business Plans are becoming more concise and more than 12 pages is considered too long All really detailed content goes in the Appendices Even the Business Model Canvas is being used to communicate plans Chapter 6 Executive Summary Business Description Market Analysis Management Team Critical Risks Operations Financial Projections Appendix Copyright 2015 Jack M. Kaplan & Anthony C. Warren Business Plan Development Guide Outline: The Executive Summary Business Description Market Analysis The Management Team Operations Critical Risks The Financial Projections Appendix Chapter 6 Executive Summary Business Description Market Analysis Management Team Critical Risks Operations Financial Projections Appendix Copyright 2015 Jack M. Kaplan & Anthony C. Warren The Executive Summary - 1 Objective: Capture interest of investors and other stakeholders General overview of business idea How will it work Bullet form Emphasize key issues No more than 2 pages Should be written LAST Chapter 6 Executive Summary Business Description Market Analysis Management Team Critical Risks Operations Financial Projections Appendix Copyright 2015 Jack M. Kaplan & Anthony C. Warren Include the following: Company profile Nature of the product or service offering emphasizing any competitive advantages Identify foreign/domestic markets to be targeted Size and growth trend of market Make-up and background of the management team - include individual skills Financing .
