(BQ) Part 2 book "Research methods for business" has contents: Measurement - scaling, reliability, validity; data collection methods; sampling; data analysis and interpretation; the research report; managerial decision making and research, a refresher on some statistical terms and tests. | CHAPTER 10 DATA COLLECTION METHODS TOPICS DISCUSSED SOURCES OF DATA • Focus Groups • Panels • Unobtrusive Sources DATA COLLECTION METHODS • Interviewing • Unstructured and Structured interviews • Tips for Interviewing • Face-to-Face and Telephone Interviews • Computer-Assisted Interviews • Questionnaires and Questionnaire Design • Personally Administered Questionnaires and Mail Questionnaires • Principles of Wording • Principles of Measurement • General Appearance of the Questionnaire • Electronic Questionnaire Design and Surveys • Observational Studies • Participant and Nonparticipant Observation • Structured and Unstructured Observation • Projective Tests MULTIMETHODS AND MULTISOURCES OF DATA COLLECTION SETTING WHEREFROM DATA ARE COLLECTED INTERNATIONAL DIMENSIONS OF SURVEYS MANAGERIAL ADVANTAGE ETHICS IN DATA COLLECTION CHAPTER OBJECTIVES After completing Chapter 10, you should: 1. Know the difference between primary and secondary data and their sources. 218 SOURCES OF DATA 219 2. Be conversant with the various data collection methods. 3. Know the advantages and disadvantages of each method. 4. Make logical decisions as to the appropriate data collection methods(s) for specific studies. 5. Demonstrate your skills in interviewing others to collect data. 6. Design questionnaires to tap different variables. 7. Evaluate questionnaires, distinguishing the ―good‖ and ―bad‖ questions therein. 8. Identify and minimize the biases in various data collection methods. 9. Discuss the advantages of multisources and multimethods of data collection. 10. Apply what you have learned to class assignments and projects. 11. Understand the issues related to cross-cultural research. Having examined how variables are measured, we will now discuss the various sources of data and the ways in which data can be gathered for purposes of analysis, testing hypotheses, and answering the research questions. The source of the information and the manner in which data are collected could .
