(BQ) Part 2 book "Financial and managerial accounting" has contents: Financial statement analysis, managerial accounting concepts and principles, process cost systems, variable costing for management analysis, performance evaluation using variances from standard costs,and other contents. | Chapter 15 Imagebroker Find more at Financial Statement Analysis Nike, Inc. “J ust do it.” These three words identify one of the most r ecognizable brands in the world, Nike. While this phrase inspires athletes to ”compete and achieve their potential,” it also defines the company. Nike began in 1964 as a partnership between University of Oregon track coach Bill Bowerman and one of his former student-athletes, Phil Knight. The two began by selling shoes imported from Japan out of the back of Knight’s car to athletes at track and field events. As sales grew, the company opened retail outlets, calling itself Blue Ribbon Sports. The company also began to develop its own shoes. In 1971, the company commissioned a graphic design student at Portland State University to develop the swoosh logo for a fee of $35. In 1978, the company changed its name to Nike, and in 1980, it sold its first shares of stock to the public. Nike would have been a great company to invest in at the time. If you had invested in Nike’s common stock back in 1990, you would have paid $ per share. As of April 2011, Nike’s stock was worth $ per share. Unfortunately, you can’t invest using hindsight. How can you select companies in which to invest? Like any significant purchase, you should do some research to guide your investment decision. If you were buying a car, for example, you might go to to obtain reviews, ratings, prices, specifications, options, and fuel economies to evaluate different vehicles. In selecting companies to invest in, you can use financial analysis to gain insight into a company’s past performance and future prospects. This chapter describes and illustrates common financial data that can be analyzed to assist you in making investment decisions such as whether or not to invest in Nike’s stock. Source: . Copyright 2012 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole
