(BQ) Part 1 book "Principles of micro economics" has contents: Thinking like an economist, comparative advantage, supply and demand, elasticity, demand, perfectly competitive supply, efficiency and exchange, the invisible hand in action. | The Seven Core Principles Scarcity: Having more of one good thing usually means having less of another. Incentives Matter: Comparing cost-benefit analyses enables us to predict actual decisions people make. Increasing Opportunity Cost: Resources with the lowest opportunity cost should be used before turning to those with higher opportunity costs. Equilibrium: A market in equilibrium leaves no unexploited opportunities for individuals but may not exploit all gains achievable through collective action. ISBN 978-0-07-336266-3 MHID 0-07-336266-2 90000 9 780073 362663 ECONOMICS Fourth Edition Frank Bernanke Efficiency: When the economic pie grows larger through efficiency, everyone can have a larger slice. PRINCIPLES OF MICRO MD DALIM #974702 7/21/08 CYAN MAG YELO BLK Comparative Advantage: Everyone does best if they concentrate on their relatively most productive activity. Fourth Edition MICRO ECONOMICS Cost-Benefit Analysis: No action should be taken unless the marginal benefit is as great as the marginal cost. Media Integrated iPod® Content Available PRINCIPLES OF Students need the ability to understand and evaluate our changing economy. Principles of Microeconomics, by Robert H. Frank and Ben S. Bernanke, provides students with the tools necessary to analyze current economic problems. By eliminating overwhelming detail and focusing on Seven Core Principles, the Fourth Edition helps students achieve a deep mastery of what is essential to understanding economics. Robert H. Frank Ben S. Bernanke fra62662_fm_i-xxxii 7/12/08 8:55PM Page i ntt 204:MHBR030:mhfra4_Main(Micro):fra4fm: PRINCIPLES OF MICROECONOMICS Fourth Edition fra62662_fm_i-xxxii 18/7/08 1:05 PM Page ii VK TeamA:Desktop Folder:TEMPWORK:July:18/07/08:MHBR030: THE MCGRAW-HILL SERIES IN ECONOMICS ESSENTIALS OF ECONOMICS ECONOMICS OF SOCIAL ISSUES MONEY AND BANKING Brue, .
