This article tries to analyze the current state of the supply chain of Vietnam Dairy Products Joint Stock Company (Vinamilk), the leading player in the country’s dairy industry. Along with the supply chain’s description and analysis, this article also illustrates the challenges of fresh milk procurement activities for the multiple small farmers in the country. | VNU Journal of Science: Education Research, Vol. 32, No. 5E (2016) 23-31 Vinamilk’s Supply Chain and the Small Farmers’ Involvement Luc Thi Thu Huong* Logistics Department, Vietnam University of Commerce, 79 Ho Tung Mau, Mai Dich Ward, Cau Giay Dist., Hanoi, Vietnam Received 15 July 2015 Revised 30 December 2016, Accepted 22 December 2016 Abstract: Supply chain management is the critical success factor in the food processing industries in general and in dairy firms in particular. This article tries to analyze the current state of the supply chain of Vietnam Dairy Products Joint Stock Company (Vinamilk), the leading player in the country’s dairy industry. Along with the supply chain’s description and analysis, this article also illustrates the challenges of fresh milk procurement activities for the multiple small farmers in the country. The article ends up with some solutions for improving the effectiveness and efficiency of Vinamilk’s supply chain as well as for the higher participation and benefits for the small farmers. Keywords: Vinamilk, dairy industry, small farmers, supply chain. 1. Introduction * the perishability of product etc. In contrast to the small scale of dairy farming, the dairy processing industry comprises some major, big local companies and multinational companies [1, 2]. From this perspective, the paper tries to analyze the current state of the supply chain of Vinamilk, the leading player in the country’s dairy industry, with more focus on the milk procurement activities from the multiple small farmers for the higher participation and benefits for these small participants in the chain. In order to investigate the contemporary dynamic phenomenon within its real-life context of the supply chain, a case study method was employed for an empirical inquiry. The primary data was mainly obtained through in-depth interviews with the Vinamilk’s procurement director as well as with some dairy households who had farming contracts with the company in .
