Chapter 9 - Effective memos and this chapter, the following content will be discussed: Principles for in-house communication, using positive language, send the whole message, four common memo mistakes, four common memo mistakes. | 5/14/2020 5:44:13 AM Principles for In-House Communication • View as your ally • Exercise good taste and judgment • Prefer positive language • Follow appropriate procedures • Express the whole message 5/14/2020 5:44:13 AM Using Positive Language NEGATIVE • You failed to notice • You neglected to mention • You overlooked the fact POSITIVE • May I point out that • We should also consider • One additional fact is 5/14/2020 5:44:13 AM Send the Whole Message • Past meaning – what has happened ? • Present meaning – what is happening? • Future meaning – what will happen ? • Emotion – how do I feel ? 5/14/2020 5:44:13 AM Four Common Memo Mistakes • Telegram writer • Scrawler • Windbag • Tease 5/14/2020 5:44:13 AM Long Memo, Page Arrangement Overview Men’s Hat Sales Prior to 1990 Men’s Hat Sales Since 1990 (Words) (Statistics) (Statistics) (Words) (Words) | 5/14/2020 6:16:38 AM Principles for In-House Communication • View as your ally • Exercise good taste and judgment • Prefer positive language • Follow appropriate procedures • Express the whole message 5/14/2020 6:16:38 AM Using Positive Language NEGATIVE • You failed to notice • You neglected to mention • You overlooked the fact POSITIVE • May I point out that • We should also consider • One additional fact is 5/14/2020 6:16:38 AM Send the Whole Message • Past meaning – what has happened ? • Present meaning – what is happening? • Future meaning – what will happen ? • Emotion – how do I feel ? 5/14/2020 6:16:38 AM Four Common Memo Mistakes • Telegram writer • Scrawler • Windbag • Tease 5/14/2020 6:16:38 AM Long Memo, Page Arrangement Overview Men’s Hat Sales Prior to 1990 Men’s Hat Sales Since 1990 (Words) (Statistics) (Statistics) (Words) (Words) | 5/14/2020 6:32:13 AM Principles for In-House Communication • View as your ally • Exercise good taste and judgment • Prefer positive language • Follow appropriate procedures • Express the whole message 5/14/2020 6:32:13 AM Using Positive Language NEGATIVE • You failed to notice • You neglected to mention • You overlooked the fact POSITIVE • May I point out that • We should also consider • One additional fact is 5/14/2020 6:32:13 AM Send the Whole Message • Past meaning – what has happened ? • Present meaning – what is happening? • Future meaning – what will happen ? • Emotion – how do I feel ? 5/14/2020 6:32:13 AM Four Common Memo Mistakes • Telegram writer • Scrawler • Windbag • Tease 5/14/2020 6:32:13 AM Long Memo, Page Arrangement Overview Men’s Hat Sales Prior to 1990 Men’s Hat Sales Since 1990 (Words) (Statistics) (Statistics) (Words) (Words) . | 5/14/2020 6:50:35 AM Principles for In-House Communication • View as your ally • Exercise good taste and judgment • Prefer positive language • Follow appropriate procedures • Express the whole message 5/14/2020 6:50:35 AM Using Positive Language NEGATIVE • You failed to notice • You neglected to mention • You overlooked the fact POSITIVE • May I point out that • We should also consider • One additional fact is 5/14/2020 6:50:35 AM Send the Whole Message • Past meaning – what has happened ? • Present meaning – what is happening? • Future meaning – what will happen ? • Emotion – how do I feel ? 5/14/2020 6:50:35 AM Four Common Memo Mistakes • Telegram writer • Scrawler • Windbag • Tease 5/14/2020 6:50:35 AM Long Memo, Page Arrangement Overview Men’s Hat Sales Prior to 1990 Men’s Hat Sales Since 1990 (Words) (Statistics) (Statistics) (Words) (Words)
