Lecture Management communication (3rd Edition), Chapter 18 - Crisis communication and media relations. In this chapter, the following content will be discussed: Areas of responsibility in the event of crisis, guidelines for media relations. | 5/14/2020 5:46:50 AM Common Types of Predictable Crises • Natural disasters • Product or service vulnerability • Personnel problems • Political or social upheaval 5/14/2020 5:46:50 AM Areas of Responsibility in the Event of Crisis • External communication with wholesalers and retailers • Internal communications with employees • Communication with company stakeholders • Communication with the CEO's office • Coordination with legal counsel 5/14/2020 5:46:50 AM Areas of Responsibility in the Event of Crisis (cont.) • Communication with the public • Communication with media representatives • Communication with impacted parties • Communication with external expertise • Communication with key people 5/14/2020 5:46:50 AM Guidelines for Media Relations • Maintain eye contact with interviewers • Maintain eye contact with the camera in speaking to the public • Keep your head and upper body still on camera • Keep your hands in view when sitting • Discover and use the interviewer's name • Make your replies concise and non-defensive | 5/14/2020 6:16:38 AM Common Types of Predictable Crises • Natural disasters • Product or service vulnerability • Personnel problems • Political or social upheaval 5/14/2020 6:16:38 AM Areas of Responsibility in the Event of Crisis • External communication with wholesalers and retailers • Internal communications with employees • Communication with company stakeholders • Communication with the CEO's office • Coordination with legal counsel 5/14/2020 6:16:38 AM Areas of Responsibility in the Event of Crisis (cont.) • Communication with the public • Communication with media representatives • Communication with impacted parties • Communication with external expertise • Communication with key people 5/14/2020 6:16:38 AM Guidelines for Media Relations • Maintain eye contact with interviewers • Maintain eye contact with the camera in speaking to the public • Keep your head and upper body still on camera • Keep your hands in view when sitting • Discover and use the interviewer's name • Make your replies concise and non-defensive | 5/14/2020 6:32:14 AM Common Types of Predictable Crises • Natural disasters • Product or service vulnerability • Personnel problems • Political or social upheaval 5/14/2020 6:32:14 AM Areas of Responsibility in the Event of Crisis • External communication with wholesalers and retailers • Internal communications with employees • Communication with company stakeholders • Communication with the CEO's office • Coordination with legal counsel 5/14/2020 6:32:14 AM Areas of Responsibility in the Event of Crisis (cont.) • Communication with the public • Communication with media representatives • Communication with impacted parties • Communication with external expertise • Communication with key people 5/14/2020 6:32:14 AM Guidelines for Media Relations • Maintain eye contact with interviewers • Maintain eye contact with the camera in speaking to the public • Keep your head and upper body still on camera • Keep your hands in view when sitting • Discover and use the interviewer's .
