Chapter "marketing strategies for emerging markets". After studying this chapter you will be able to understand: The role of interpersonal selling in international marketing, the considerations in designing an international sales force, the steps to recruiting three types of international salespeople, selection criteria for international sales and marketing positions,. | Chapter 18 PowerPoint Marketing Strategies for Emerging Markets Chapter Overview Emerging Markets Competing with New Champions Targeting/Positioning Strategies in Emerging Markets—BOP or No BOP? Entry Strategies for Emerging Markets Product Policy Pricing Strategy The Distribution Challenge Communication Strategies for Emerging Markets Chapter 18 Copyright © 2017 John Wiley & Sons, Inc. Introduction Emerging markets are becoming more attractive as developed markets are saturated. Some emerging markets are already the top producers for MNCs—McDonald’s in Moscow. MNCs also are coming from emerging markets—Tata Motor from India, Emirates Air from Dubai. MNCs still face obstacles to trade in emerging markets. Chapter 18 Copyright © 2017 John Wiley & Sons, Inc. 1. Emerging Markets Emerging markets (EMs) refer to economies that are in the process of rapid growth and industrialization. Label is indistinct, and membership varies with source. Usual members are Brazil, China, Indonesia, and India. Transition economies—those changing from a centrally planned economy to free market—are also in this group. Chapter 18 Copyright © 2017 John Wiley & Sons, Inc. 1. Emerging Markets BRICs—Brazil, Russia, India and China. Predicted to eclipse the G7 economies by 2027. Next Eleven (N-11)—Bangladesh, Egypt, Indonesia, Iran, South Korea, Mexico, Nigeria, Pakistan, Philippines, Turkey, and Vietnam. Expected to follow BRIC in surpassing the G7 economies. Chapter 18 Copyright © 2017 John Wiley & Sons, Inc. 1. Emerging Markets Characteristics of Emerging Markets Low per capita income and rapid economic development Youthful populations Chronic shortage of resources Huge within market diversity Weak and highly variable infrastructure Unbranded competition Technology is underdeveloped Poorly developed marketing infrastructure Chapter 18 Copyright © 2017 John Wiley & Sons, Inc. Exhibit 18-1: Economic and Demographic Comparison: Emerging Markets versus G7 Countries Chapter . | Chapter 18 PowerPoint Marketing Strategies for Emerging Markets Chapter Overview Emerging Markets Competing with New Champions Targeting/Positioning Strategies in Emerging Markets—BOP or No BOP? Entry Strategies for Emerging Markets Product Policy Pricing Strategy The Distribution Challenge Communication Strategies for Emerging Markets Chapter 18 Copyright © 2017 John Wiley & Sons, Inc. Introduction Emerging markets are becoming more attractive as developed markets are saturated. Some emerging markets are already the top producers for MNCs—McDonald’s in Moscow. MNCs also are coming from emerging markets—Tata Motor from India, Emirates Air from Dubai. MNCs still face obstacles to trade in emerging markets. Chapter 18 Copyright © 2017 John Wiley & Sons, Inc. 1. Emerging Markets Emerging markets (EMs) refer to economies that are in the process of rapid growth and industrialization. Label is indistinct, and membership varies with source. Usual members are Brazil, China, .
