Chapter 1 - Succeeding in business communication. After studying this chapter, you will know: What the benefits of good communication are, why students need to be able to communicate well, what the costs of communication are, what the costs of poor communication are, what the basic criteria for effective messages are, what role conventions play in business communication, how to solve business communication problems. | Chapter 1 Succeeding in Business Communication Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Chapter Learning Objectives LO 1-1 What the benefits of good communication are LO 1-2 Why students need to be able to communicate well LO 1-3 What the costs of communication are LO 1-4 What the costs of poor communication are LO 1-5 What the basic criteria for effective messages are LO 1-6 What role conventions play in business communication LO 1-7 How to solve business communication problems Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Forms of Communication Verbal Face-to-face Phone conversations Informal meetings Presentations Text messages Nonverbal Computer graphics Company logos Smiles Size of an office Location of people at meetings Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Communication Purposes Business communication has three purposes To inform To request or . | Chapter 1 Succeeding in Business Communication Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Chapter Learning Objectives LO 1-1 What the benefits of good communication are LO 1-2 Why students need to be able to communicate well LO 1-3 What the costs of communication are LO 1-4 What the costs of poor communication are LO 1-5 What the basic criteria for effective messages are LO 1-6 What role conventions play in business communication LO 1-7 How to solve business communication problems Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Forms of Communication Verbal Face-to-face Phone conversations Informal meetings Presentations Text messages Nonverbal Computer graphics Company logos Smiles Size of an office Location of people at meetings Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Communication Purposes Business communication has three purposes To inform To request or persuade To build goodwill Most messages have more than one purpose Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Audiences Internal Go to people inside organization Memo to subordinates, superiors, peers External Go to people outside organization Letter to customers, suppliers, others Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Benefits & Costs Effective communication Saves time Increases productivity Communicates ideas more clearly Builds goodwill Poor communication Wastes time Wastes efforts Loses goodwill Causes legal problems Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Criteria for Effective Messages Clear Complete Correct Saves receiver’s time Builds goodwill Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Conventions Widely accepted practices you routinely encounter Vary by organizational setting Help people recognize, .
