Chapter 12 - Building résumés. In this chapter, students will be able to understand: Prepare a detailed time line for your job search, conduct an effective job search, prepare a résumé that makes you look attractive to employers, deal with common difficulties that arise during job searches, handle the online portion of job searches, keep your résumé honest. | Chapter 12 Building Résumés Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Job Hunting Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Personal Branding Marketing yourself Use a variety of tools: LinkedIn Personal web page Blogs Facebook Twitter Professional forums Cover letter Social Networking Cautions Remove any unprofessional material Remove negative comments about current or past employers and teachers Remove political or social rants Remove any personal information that might embarrass you Remove inappropriate material posted by friends, family, relatives Check blog for writing aptitude Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Guidelines: Length Fill at least one page Average résumé these days: 2 pages Put most important information on page 1 Put at least 10 lines on page 2 Include Name and Page 2 Multimedia Lecture Support Package to Accompany Basic . | Chapter 12 Building Résumés Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Job Hunting Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Personal Branding Marketing yourself Use a variety of tools: LinkedIn Personal web page Blogs Facebook Twitter Professional forums Cover letter Social Networking Cautions Remove any unprofessional material Remove negative comments about current or past employers and teachers Remove political or social rants Remove any personal information that might embarrass you Remove inappropriate material posted by friends, family, relatives Check blog for writing aptitude Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Guidelines: Length Fill at least one page Average résumé these days: 2 pages Put most important information on page 1 Put at least 10 lines on page 2 Include Name and Page 2 Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Guidelines: Emphasis Emphasize your achievements That are most relevant to position applied for That show superiority to other applicants That are recent To emphasize information: Put it at top or bottom of page Set it off with white space Give it in a vertical and/or bulleted list Include it in an informative heading Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Guidelines: Details Give evidence to support your claims Convince reader Separate you from other applicants Use numbers and descriptions Omit details that add no value Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Guidelines: Writing Style Be concise (brief, but complete) Use phrases and sentence fragments Never use I; use me or my if you must Use more action verbs than nouns List items in parallel form Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Guidelines: Key Words Use words or .
