Chapter 13 - Writing job application letters. After studying this chapter, you will know: Find the information you need to write a good job letter to a specific employer, write a job letter that makes you look attractive to employers, use social networking and a personal website to create a virtual cover letter. | Chapter 13 Writing Job Application Letters Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Résumés vs. Job Letters Résumés Job Letters Adapted to a position Adapted to needs of one organization Summarizes all your qualifications Shows you know organization, how your qualifications can help it, and how you differ from other applicants Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Résumés vs. Job Letters, continued Résumés Job Letters Avoids controversial material Explains complicated situations (., career change or gap in employment) Uses short, parallel phrases and fragments Uses complete sentences in well-written paragraphs Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Employer and Job Research Learn about employers and jobs Research the organization Find out who will receive the letter Learn about the job Tap into the hidden job market Conduct information | Chapter 13 Writing Job Application Letters Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Résumés vs. Job Letters Résumés Job Letters Adapted to a position Adapted to needs of one organization Summarizes all your qualifications Shows you know organization, how your qualifications can help it, and how you differ from other applicants Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Résumés vs. Job Letters, continued Résumés Job Letters Avoids controversial material Explains complicated situations (., career change or gap in employment) Uses short, parallel phrases and fragments Uses complete sentences in well-written paragraphs Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Employer and Job Research Learn about employers and jobs Research the organization Find out who will receive the letter Learn about the job Tap into the hidden job market Conduct information interviews Conduct referral interviews Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Job Application Letters: Content and Organization Focus on Qualifications for major requirements of job Points that separate you from other applicants Points that show your knowledge of organization Qualities that every employer is likely to value Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Job Application Letters: Techniques Do these things in both kinds: Address letter to a specific person Name specific position you’re applying for Be specific about your qualifications Show how you differ from other applicants Show knowledge of the organization and position Refer to your résumé (enclose it) Ask for an interview Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Organize Solicited Letters State that you’re applying; name the job Tell how you know about job Show that you have main .
