Chapter 16 - Creating visuals and data displays. In this chapter, we will address the following questions: When to use visuals and data displays, how to create effective visuals and data displays, how to integrate visuals and data displays into text, how to use conventions for specific visuals and data displays. | Chapter 16 Creating Visuals and Data Displays Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Chapter 16 Learning Objectives LO 16-1 When to use visuals and data displays LO 16-2 How to create effective visuals and data displays LO 16-3 How to integrate visuals and data displays into text LO 16-4 How to use conventions for specific visuals and data displays Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Visuals Help make data meaningful Support arguments Help communicate points Enhance oral presentations Present numbers dramatically Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Use Visuals To Present ideas completely Find relationships Make points vivid Emphasize material Present material concisely, with less repetition Every visual should tell a story Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Visual Design Guidelines Check | Chapter 16 Creating Visuals and Data Displays Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Chapter 16 Learning Objectives LO 16-1 When to use visuals and data displays LO 16-2 How to create effective visuals and data displays LO 16-3 How to integrate visuals and data displays into text LO 16-4 How to use conventions for specific visuals and data displays Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Visuals Help make data meaningful Support arguments Help communicate points Enhance oral presentations Present numbers dramatically Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Use Visuals To Present ideas completely Find relationships Make points vivid Emphasize material Present material concisely, with less repetition Every visual should tell a story Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Visual Design Guidelines Check quality of data Determine story you want to tell Choose visual that fits the story Follow conventions Use color and decoration with restraint Be accurate and ethical Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- 1. Check Quality of Data Check data comes from reliable source Check you have data for all factors you should consider Do not use visuals of unreliable data Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- 2. Determine Story You Want to Tell Good stories may Support a hunch you have Surprise or challenge knowledge Show unexpected trends or changes Have commercial or social significance Provide information needed for action Be relevant to audience Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- 2. Determine Story You Want to Tell To find stories Focus on a topic Simplify the data on that topic and convert number to simple units Look for relationships and changes .
