Chapter 6 - Data: Business intelligence. After studying this chapter you will be able to: Explain the four primary traits that determine the value of information; describe a database, a database management system, and the relational database model; identify the business advantages of a relational database; explain the business benefits of a data-driven website;. | CHAPTER SIX DATA BUSINESS INTELLIGENCE Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. 1 CHAPTER OVERVIEW SECTION – Data, Information, Databases The Business Benefits of High-Quality Information Storing Information Using a Relational Database Management System Using a Relational Database for Business Advantages Driving Websites with Data SECTION – Business Intelligence The Business Benefits of Data Warehousing Performing Business Analysis with Data Marts Uncovering Trends and Patterns with Data Mining Supporting Decisions with Business Intelligence 2 SECTION DATA, INFORMATION, AND DATABASES 6-3 3 LEARNING OUTCOMES Explain the four primary traits that determine the value of information Describe a database, a database management system, and the relational database model Identify the business advantages of a relational database Explain the business benefits of a data-driven website 4 THE BUSINESS BENEFITS OF HIGH-QUALITY INFORMATION Information is everywhere in an organization Employees must be able to obtain and analyze the many different levels, formats, and granularities of organizational information to make decisions Successfully collecting, compiling, sorting, and analyzing information can provide tremendous insight into how an organization is performing 5 THE BUSINESS BENEFITS OF HIGH-QUALITY INFORMATION Levels, Formats, and Granularities of Information 6 Information Type: Transactional and Analytical Transactional information – Encompasses all of the information contained within a single business process or unit of work, and its primary purpose is to support the performing of daily operational tasks Analytical information – Encompasses all organizational information, and its primary purpose is to support the performing of managerial analysis tasks 7 Information Type: Transactional and Analytical 8 Information Type: Transactional and Analytical | CHAPTER SIX DATA BUSINESS INTELLIGENCE Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. 1 CHAPTER OVERVIEW SECTION – Data, Information, Databases The Business Benefits of High-Quality Information Storing Information Using a Relational Database Management System Using a Relational Database for Business Advantages Driving Websites with Data SECTION – Business Intelligence The Business Benefits of Data Warehousing Performing Business Analysis with Data Marts Uncovering Trends and Patterns with Data Mining Supporting Decisions with Business Intelligence 2 SECTION DATA, INFORMATION, AND DATABASES 6-3 3 LEARNING OUTCOMES Explain the four primary traits that determine the value of information Describe a database, a database management system, and the relational database model Identify the business advantages of a relational database Explain the business benefits of a .
