Chapter 8 - Enterprise applications: Business communications. After studying this chapter you will be able to: Explain integrations and the role they play in connecting a corporation, describe supply chain management along with its associated benefits and challenges, describe customer relationship management along with its associated benefits and challenges, describe enterprise resource planning along with its associated benefits and challenges. | CHAPTER EIGHT ENTERPRISE APPLICATIONS Business Communications Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. 1 CHAPTER OVERVIEW SECTION – Enterprise Systems and Supply Chain Management Building a Connected Corporation Through Integrations Supply Chain Management The Benefits of SCM The Challenges of SCM The Future of SCM 2 CHAPTER OVERVIEW SECTION – Customer Relationship Management and Enterprise Resource Planning Customer Relationship Management The Benefits of CRM The challenges of CRM The Future of CRM Enterprise Resource Planning The Benefits of ERP The challenges of ERP The Future of Enterprise Systems, Integrating SCM, CRM, and ERP 3 SECTION ENTERPRISE SYSTEMS AND SUPPLY CHAIN MANAGEMENT 8-4 4 LEARNING OUTCOMES Explain integrations and the role they play in connecting a corporation Describe supply chain management along with its associated benefits and challenges 5 BUILDING A CONNECTED CORPORATION THROUGH INTEGRATIONS Integration – Allows separate systems to communicate directly with each other, eliminating the need for manual entry into multiple systems Forward integration Backward integration 6 BUILDING A CONNECTED CORPORATION THROUGH INTEGRATIONS Integration Example 7 BUILDING A CONNECTED CORPORATION THROUGH INTEGRATIONS A Central Information Repository Example 8 Integration Tools Enterprise system – Provide enterprisewide support and data access for a firm’s operations and business processes Enterprise application integration (EAI) – Connects the plans, methods, and tools aimed at integrating separate enterprise systems 9 Integration Tools Middleware – Several different types of software that sit between and provide connectivity for two or more software applications Enterprise application integration middleware – Takes a new approach to middleware by packaging commonly used applications together, reducing the time needed to integrate . | CHAPTER EIGHT ENTERPRISE APPLICATIONS Business Communications Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. 1 CHAPTER OVERVIEW SECTION – Enterprise Systems and Supply Chain Management Building a Connected Corporation Through Integrations Supply Chain Management The Benefits of SCM The Challenges of SCM The Future of SCM 2 CHAPTER OVERVIEW SECTION – Customer Relationship Management and Enterprise Resource Planning Customer Relationship Management The Benefits of CRM The challenges of CRM The Future of CRM Enterprise Resource Planning The Benefits of ERP The challenges of ERP The Future of Enterprise Systems, Integrating SCM, CRM, and ERP 3 SECTION ENTERPRISE SYSTEMS AND SUPPLY CHAIN MANAGEMENT 8-4 4 LEARNING OUTCOMES Explain integrations and the role they play in connecting a corporation Describe supply chain management along with its associated benefits and challenges
