Chapter 2 organizational strategy, competitive advantage, and information systems. Business pressures, organizational responses, and information technology support, competitive advantage and strategic information systems, identify effective IT responses to different kinds of business pressures,. | 16-10-10 INFORMATION SYSTEMS Supporting and Transforming Business Fourth Canadian Edition RAINER • PRINCE • SPLETTSTOESSER • SÁNCHEZ-RODRÍGUEZ Chapter 2: Organizational Strategy, Competitive Advantage, and Information Systems CHAPTER OUTLINE Business Processes Business Process Reengineering, Business Process Improvement and Business Process Management Business Pressures, Organizational Responses, and Information Technology Support Competitive Advantage and Strategic Information Systems 1 16-10-10 LEARNING OBJECTIVES 1. Discuss ways in which information systems enable cross-functional business process and business processes for a single functional area. 2. Differentiate among business process reengineering, business process improvement and business process management. 3. Identify effective IT responses to different kinds of business pressures. 4. Describe the strategies that organizations typically adopt to counter Porter’s five competitive forces. CHAPTER OPENING CASE Case : BlackBerry Meets Android The Problem: • Innovative in 1999, BlackBerry phones with their proprietary operating system BB10 are now having to compete with Apple’s iPhone and many Android operating system telephones • From being a surprising and sought-out leader, BlackBerry has plunged to a company with losses that resulted in the lay off of thousands of employees. CHAPTER OPENING CASE Transformative Solutions: • First, BlackBerry met its Android competition hadon by providing an Android-based phone, the Priv. • Second, the company enhanced its mobile communications enterprise solutions for organizations to manage and securely use their full range of mobile devices. • Third, the company broadened its line of smartphones in early 2016, providing four models with physical keyboards in addition to the Android phone. 2 16-10-10 CHAPTER OPENING CASE Reversing Sinking Results • In 2015, the company lost money, while its financial quarters in 2016 were .
