Chapter 8 - Web , social media, and online trends. After studying this chapter you will be able to understand: Defining social technologies and utility, user-generated content, creating business utility using social media tools and e-marketing, the social and business impacts of web . | Chapter 8 Web , Social Media, and Online Trends © John Wiley & Sons Canada, Ltd. 8- WHAT WE WILL COVER Defining Social Technologies and Utility User-Generated Content Creating Business Utility Using Social Media Tools and E-marketing The Social and Business Impacts of Web © John Wiley & Sons Canada, Ltd. 8- DEFINING SOCIAL TECHNOLOGIES AND UTILITY Social technologies are simply purpose-built collections of existing capabilities and tools, in most cases bundling together a combination of existing and occasionally some new online concepts to create a novel technology-enabled online experience paralleling offline socializing. © John Wiley & Sons Canada, Ltd. 8- WEB © John Wiley & Sons Canada, Ltd. 8- WEB The term Web was first coined by Tim O’Reilly (founder of O’Reilly Media) and used publicly at a trade conference in 2004 Represents what most people refer to as the interactive web Socially-enabled sites often look and feel more interactive and are often enhanced by audio and video tools focused on various forms of user-generated content (UGC) such as blogs and conversation threads Enhances the ability to promote a sense of online community © John Wiley & Sons Canada, Ltd. 8- TECHNOLOGY THAT TOOK US FROM WEB TO Adobe Flash – Nearly every browser now comes with Adobe Flash. It allows interactivity, animation, and streaming of audio and video. Javascript – Simply put, Javascript is the communicator between your computer and the Internet. API – In the Web world, there is an Application Protocol Interface (API) for everything. Through the use of APIs, developers are able to access established programs and use their functionality. © John Wiley & Sons Canada, Ltd. 8- SOCIAL IS FOR EVERYONE A recent study by Nielsen showed that the popularity of social networking and blogging is not limited to younger teens and adults: "Females make up the majority of visitors to social networks and blogs, and people aged . | Chapter 8 Web , Social Media, and Online Trends © John Wiley & Sons Canada, Ltd. 8- WHAT WE WILL COVER Defining Social Technologies and Utility User-Generated Content Creating Business Utility Using Social Media Tools and E-marketing The Social and Business Impacts of Web © John Wiley & Sons Canada, Ltd. 8- DEFINING SOCIAL TECHNOLOGIES AND UTILITY Social technologies are simply purpose-built collections of existing capabilities and tools, in most cases bundling together a combination of existing and occasionally some new online concepts to create a novel technology-enabled online experience paralleling offline socializing. © John Wiley & Sons Canada, Ltd. 8- WEB © John Wiley & Sons Canada, Ltd. 8- WEB The term Web was first coined by Tim O’Reilly (founder of O’Reilly Media) and used publicly at a trade conference in 2004 Represents what most people refer to as the interactive web Socially-enabled sites often look and feel more interactive and are
