Lecture Business intelligence - Chapter 4: Technologies enabling information integration

This chapter presents the following content: Technologies that enable the creation of organizational memories; environmental scanning; role that external public information, inter-organizational information, web-based information, as well as customer relationship management tools play on organizational memories;. | Chapter 4: Technologies Enabling Information Integration Introduction Technologies that enable the creation of organizational memories Environmental scanning Role that external public information, inter-organizational information, web-based information, as well as customer relationship management tools play on organizational memories Text and Web Mining NASA’s Expert Seeker Web Miner, an expertise locator system Radio Frequency Identification (RFID) Integration of Data Sources in a Business Intelligence Application The decision of whether to use external data or not is related to: Business need Data availability and organizational expertise BI application sophistication BI budget Integration of Data Sources in a Business Intelligence Application The decision to integrate real time data into the supply chain, also known as Real Time Business Intelligence (RTBI) Integration of RTBI in supply chain led to: Cost effective decision making Increased level of inventory Data Understanding . | Chapter 4: Technologies Enabling Information Integration Introduction Technologies that enable the creation of organizational memories Environmental scanning Role that external public information, inter-organizational information, web-based information, as well as customer relationship management tools play on organizational memories Text and Web Mining NASA’s Expert Seeker Web Miner, an expertise locator system Radio Frequency Identification (RFID) Integration of Data Sources in a Business Intelligence Application The decision of whether to use external data or not is related to: Business need Data availability and organizational expertise BI application sophistication BI budget Integration of Data Sources in a Business Intelligence Application The decision to integrate real time data into the supply chain, also known as Real Time Business Intelligence (RTBI) Integration of RTBI in supply chain led to: Cost effective decision making Increased level of inventory Data Understanding Data understanding includes the following steps: Data Collection Data Description Data Quality and Verification Environmental Scanning Scanning for information about events and relationships in a company’s outside environment, the knowledge of which would assist top management in its task of charting the company’s future course of action Improved organizational performance ‘looking for’ and ‘looking at’ information Environmental Scanning-Classification Based on the model, an organization may be classified into one of the four modes of environmental scanning: Undirected Viewing (EA= un-analyzable, OI=passive) Conditioned Viewing (EA=analyzable, OI=passive) Searching (EA= analyzable, OI= active) Enacting (EA= un-analyzable, OI= active) Environmental Scanning-Modes Undirected viewing Conditional viewing mode Searching mode Enacting mode Organizational Classification Based on Modes Environmental Scanning-Uncertainty Industry or market Technology Regulatory Economic Social Political Text .

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