Chapter 1 - The beverage industry, yesterday and today. This chapter will help you: Learn the historical importance of alcohol in religious rites, learn about how wine, beer, and distilled spirits were created, trace the history of the tavern in Europe and America and recount the role that taverns played in the American Revolution,. | © 2011 John Wiley and Sons, Inc. All Rights Reserved CHAPTER 1 THE BEVERAGE INDUSTRY, YESTERDAY AND TODAY © 2011 John Wiley and Sons, Inc. All Rights Reserved Learn the historical importance of alcohol in religious rites. Learn about how wine, beer, and distilled spirits were created. Trace the history of the tavern in Europe and America and recount the role that taverns played in the American Revolution. Examine the impact of Prohibition on the bar industry. Compare and contrast the types of businesses that make up today’s beverage service industry. © 2011 John Wiley and Sons, Inc. All Rights Reserved THIS CHAPTER WILL HELP YOU THE BEVERAGE INDUSTRY © 2011 John Wiley and Sons, Inc. All Rights Reserved In the last century in the United States alone, the bar and beverage business has gone from an illegal enterprise carried on behind the locked doors of a speakeasy to one of the nation’s most glamorous and profitable businesses. THE EARLIEST WINES People around the world fermented . | © 2011 John Wiley and Sons, Inc. All Rights Reserved CHAPTER 1 THE BEVERAGE INDUSTRY, YESTERDAY AND TODAY © 2011 John Wiley and Sons, Inc. All Rights Reserved Learn the historical importance of alcohol in religious rites. Learn about how wine, beer, and distilled spirits were created. Trace the history of the tavern in Europe and America and recount the role that taverns played in the American Revolution. Examine the impact of Prohibition on the bar industry. Compare and contrast the types of businesses that make up today’s beverage service industry. © 2011 John Wiley and Sons, Inc. All Rights Reserved THIS CHAPTER WILL HELP YOU THE BEVERAGE INDUSTRY © 2011 John Wiley and Sons, Inc. All Rights Reserved In the last century in the United States alone, the bar and beverage business has gone from an illegal enterprise carried on behind the locked doors of a speakeasy to one of the nation’s most glamorous and profitable businesses. THE EARLIEST WINES People around the world fermented anything that would ferment honey, grapes, grains, dates, rice, sugarcane, milk, palms, peppers, berries, sesame seeds, pomegranates. Almost all of the world’s wines (from grapes) can be traced to a single Eurasian grape species, Vitis vinifera. The Egyptians, Phoenicians, and Chinese were all tending their vines at about the same time. It is believed that the ancient Greeks got their viticulture knowledge from the Egyptians. © 2011 John Wiley and Sons, Inc. All Rights Reserved The Greeks first discovered the practice of aging wines, storing them in cylinders known as amphorae. Made of clay, they were remarkably airtight. Fifteen hundred years later, the Romans tried a similar method, but their clay was more porous and didn’t work as well. So they began coating their clay vessels with tar on the insides, a process known as pitching. © 2011 John Wiley and Sons, Inc. All Rights Reserved THE EARLIEST WINES In many cultures, people associated intoxicating beverages with wisdom. Early .
