Lecture Planning an applied research project in hospitality, tourism, and sports: Chapter 7 - Mayo

Chapter 7 – Forms of quantitative research. In this chapter students will be able to: Explain the differences between qualitative and quantitative research methods; list the quantitative research designs; explain the differences between survey research, experimental, pre experimental, quasi experimental , post hoc, developmental, and forecasting research methods; | Planning an Applied Research Project Chapter 7 – Forms of Quantitative Research © 2014 John Wiley & Sons, Inc. All rights reserved. Learning Objectives Explain the differences between qualitative and quantitative research methods List the quantitative research designs Explain the differences between survey research, experimental, pre experimental, quasi experimental , post hoc, developmental, and forecasting research methods Differentiate among independent, dependent, confounding and intervening variable Analyze the issue of significance Explain mixed methods of research © 2014 John Wiley & Sons, Inc. All rights reserved. Key Terms Causation Confounding variable Connection Control group Correlation Dependent variable Developmental research Embedded design Experimental research method Exploratory design Explanatory design Explanatory variable Forecasting © 2014 John Wiley & Sons, Inc. All rights reserved. Key Terms (cont’d) Hypothesis or hypotheses Independent variable Mixed . | Planning an Applied Research Project Chapter 7 – Forms of Quantitative Research © 2014 John Wiley & Sons, Inc. All rights reserved. Learning Objectives Explain the differences between qualitative and quantitative research methods List the quantitative research designs Explain the differences between survey research, experimental, pre experimental, quasi experimental , post hoc, developmental, and forecasting research methods Differentiate among independent, dependent, confounding and intervening variable Analyze the issue of significance Explain mixed methods of research © 2014 John Wiley & Sons, Inc. All rights reserved. Key Terms Causation Confounding variable Connection Control group Correlation Dependent variable Developmental research Embedded design Experimental research method Exploratory design Explanatory design Explanatory variable Forecasting © 2014 John Wiley & Sons, Inc. All rights reserved. Key Terms (cont’d) Hypothesis or hypotheses Independent variable Mixed methods Moderating variable Null hypothesis Pre-experimental Pre-test Post-test Pure experiment Quasi –experimental research method Regression analysis Research hourglass Significance Smoothing Survey Research Time series analysis Treatment group Triangulation design © 2014 John Wiley & Sons, Inc. All rights reserved. Review of Qualitative vs. Quantitative Both valid Both use serious research techniques, although different Both contribute to new information and perspectives Both are rigorous They fall on a continuum with mixed methods in between Qualitative--------------------------------------------Quantitative Qualitative------------------Mixed-------------------Quantitative © 2014 John Wiley & Sons, Inc. All rights reserved. Review of Qualitative vs. Quantitative (cont’d) Qualitative Quantitative Words more important and numbers count also Many variables and few cases Purpose is to explore, investigate, discover Writing the results counts Analysis is complicated Numbers more .

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