Lecture Planning an applied research project in hospitality, tourism, and sports: Chapter 8 - Mayo

Chapter 8 – Sampling issues in research. In this chapter students will be able to: Explain the reasons for sampling, distinguish between probability and non-probability sampling methods, select an appropriate sampling procedure, explain the types of sampling bias, avoid sampling bias in your research designs now and in the future. | Planning an Applied Research Project Chapter 8 – Sampling Issues in Research © 2014 John Wiley & Sons, Inc. All rights reserved. Learning Objectives Explain the reasons for sampling Distinguish between probability and non-probability sampling methods Select an appropriate sampling procedure Explain the types of sampling bias Avoid sampling bias in your research designs now and in the future © 2014 John Wiley & Sons, Inc. All rights reserved. Key Terms Acquiescence bias Analytic process errors Area sampling Auspices bias Cluster sampling Confidence level Convenience sampling Destructive sampling Double sampling Extremity bias Intercept sampling Inference errors Internet sampling Interpretation errors Interviewer interaction bias Judgmental sampling Moderating variables Non–probability sampling Non-response bias Quota sampling © 2014 John Wiley & Sons, Inc. All rights reserved. Key Terms(cont’d) Precision Probability sampling Purposive sampling Proportional stratified sampling . | Planning an Applied Research Project Chapter 8 – Sampling Issues in Research © 2014 John Wiley & Sons, Inc. All rights reserved. Learning Objectives Explain the reasons for sampling Distinguish between probability and non-probability sampling methods Select an appropriate sampling procedure Explain the types of sampling bias Avoid sampling bias in your research designs now and in the future © 2014 John Wiley & Sons, Inc. All rights reserved. Key Terms Acquiescence bias Analytic process errors Area sampling Auspices bias Cluster sampling Confidence level Convenience sampling Destructive sampling Double sampling Extremity bias Intercept sampling Inference errors Internet sampling Interpretation errors Interviewer interaction bias Judgmental sampling Moderating variables Non–probability sampling Non-response bias Quota sampling © 2014 John Wiley & Sons, Inc. All rights reserved. Key Terms(cont’d) Precision Probability sampling Purposive sampling Proportional stratified sampling Recording error Relevant sample Respondent bias Sample frame Sample selection process Sample size Simple random sampling Snowball sampling Social desirability bias Stratified random sampling Systemic bias Systemic bias errors Target sample © 2014 John Wiley & Sons, Inc. All rights reserved. Reasons for Sampling S Staff T Time E Efficiency A Accuracy M Money or Resources © 2014 John Wiley & Sons, Inc. All rights reserved. Strategies for Selecting a Sample Probability sampling Non-probability sampling Internet sampling © 2014 John Wiley & Sons, Inc. All rights reserved. Probability Sampling Strategies Area sampling Custer sampling Double sampling Proportional stratified random sampling Simple random sampling Stratified random sampling © 2014 John Wiley & Sons, Inc. All rights reserved. Non-Probability Sampling Strategies Convenience sampling Destructive sampling Intercept sampling Purposive or judgmental sampling Quota sampling Snowball sampling © 2014 John Wiley & Sons, Inc. All rights .

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