Lecture Planning an applied research project in hospitality, tourism, and sports: Chapter 9 - Mayo

Chapter 9 – Validity, reliability, and credibility in research. In this chapter students will be able to: Explain what a scholarly article is, differentiate between CPR and LOAF elements of a scholarly articles, analyze the relative merits of various scholarly articles,. | Planning an Applied Research Project Chapter 9 – Validity, Reliability, and Credibility in Research © 2014 John Wiley & Sons, Inc. All rights reserved. Learning Objectives Explain what a scholarly article is Differentiate between CPR and LOAF elements of a scholarly articles Analyze the relative merits of various scholarly articles Use various search engines to find scholarly articles Identify an area of research interest Discriminate between scholarly articles and other publications © 2014 John Wiley & Sons, Inc. All rights reserved. Key Terms Concurrent validity Convergent validity Construct validity Content validity Criterion validity Credibility Dependent variable Discriminant validity Equivalent form reliability External validity Face validity General validity Golem effect Independent variable Instrumentation Instrument validity Internal consistency reliability © 2014 John Wiley & Sons, Inc. All rights reserved. Key Terms(cont’d) Internal validity Intervening variable . | Planning an Applied Research Project Chapter 9 – Validity, Reliability, and Credibility in Research © 2014 John Wiley & Sons, Inc. All rights reserved. Learning Objectives Explain what a scholarly article is Differentiate between CPR and LOAF elements of a scholarly articles Analyze the relative merits of various scholarly articles Use various search engines to find scholarly articles Identify an area of research interest Discriminate between scholarly articles and other publications © 2014 John Wiley & Sons, Inc. All rights reserved. Key Terms Concurrent validity Convergent validity Construct validity Content validity Criterion validity Credibility Dependent variable Discriminant validity Equivalent form reliability External validity Face validity General validity Golem effect Independent variable Instrumentation Instrument validity Internal consistency reliability © 2014 John Wiley & Sons, Inc. All rights reserved. Key Terms(cont’d) Internal validity Intervening variable Inter-rater reliability Moderating variable Operational definition Predictive validity Pygmalion effect Reliability Testing Test-retest reliability © 2014 John Wiley & Sons, Inc. All rights reserved. Internal Credibility Believability Trustworthiness Specificity © 2014 John Wiley & Sons, Inc. All rights reserved. Validity Content validity Face validity Construct validity Criterion validity Predictive validity Discriminant validity © 2014 John Wiley & Sons, Inc. All rights reserved. Variables Independent variable Dependent variable Confounding (moderating) variable Intervening variable Operationalizing the variables © 2014 John Wiley & Sons, Inc. All rights reserved. Validity Internal External General validity Instrumental validity To what extent can you apply the insights to other situations? © 2014 John Wiley & Sons, Inc. All rights reserved. Internal Validity To what extent is your research design really focused on the problem statement you have? Will you collect and analyze .

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