Chapter 10 – Research techniques: Interviews. In this chapter students will be able to: Explain the purpose(s) of research interviews, list the types of interviews, identify key challenges in conducting a research interview, prepare for an effective interview, plan and conduct an effective interview, prevent bias in an interview. | Planning an Applied Research Project Chapter 10 – Research Techniques: Interviews © 2014 John Wiley & Sons, Inc. All rights reserved. Learning Objectives Explain the purpose(s) of research interviews List the types of interviews Identify key challenges in conducting a research interview Prepare for an effective interview Plan and conduct an effective interview Prevent bias in an interview © 2014 John Wiley & Sons, Inc. All rights reserved. Key Terms Acquiescence bias Auspices bias Courtesy bias Door-to-door interviewing Doorknob questions Filter questions Focus groups Group interviews Intercept interviewing Interviewer error Interview fatigue Interview protocol Interview schedule Leading questions Loaded questions Order bias Probing questions Research interviews Respondent bias Semi-structured interviews Social desirability bias Stages of interview process Status bias Structured interviews Unstructured interviews © 2014 John Wiley & Sons, Inc. All rights reserved. Using . | Planning an Applied Research Project Chapter 10 – Research Techniques: Interviews © 2014 John Wiley & Sons, Inc. All rights reserved. Learning Objectives Explain the purpose(s) of research interviews List the types of interviews Identify key challenges in conducting a research interview Prepare for an effective interview Plan and conduct an effective interview Prevent bias in an interview © 2014 John Wiley & Sons, Inc. All rights reserved. Key Terms Acquiescence bias Auspices bias Courtesy bias Door-to-door interviewing Doorknob questions Filter questions Focus groups Group interviews Intercept interviewing Interviewer error Interview fatigue Interview protocol Interview schedule Leading questions Loaded questions Order bias Probing questions Research interviews Respondent bias Semi-structured interviews Social desirability bias Stages of interview process Status bias Structured interviews Unstructured interviews © 2014 John Wiley & Sons, Inc. All rights reserved. Using Interviews Definition of Interviewing The process of collecting information from an individual or group in order to understand actions, decisions, policies, or practices in some depth. © 2014 John Wiley & Sons, Inc. All rights reserved. Using Interviews (cont’d) Reasons for Interviewing Effective way method to collect a lot of important information More detailed information than questionnaires Extra information since people like to talk about their work and their programs or company Suggestions for future research © 2014 John Wiley & Sons, Inc. All rights reserved. Formats of Interviews Research interviews Scoping interviews Personnel interviews Evaluation interviews Networking interviews Feedback interviews © 2014 John Wiley & Sons, Inc. All rights reserved. Formats of Interviews (cont’d) Formats of Interviews Persons Involved Structured Semi-structured Unstructured Open Closed Individual interviews Small group interviews Large group interviews © 2014 John Wiley & Sons, Inc. All rights
